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The technical elements of your website’s SEO are crucial to search performance. In this article, you’ll learn how to conduct a technicalSEO audit to find and fix issues in your website’s structure. We’ll also show you the tools you need to boost on-page and off-page SEO efforts and performance, and how to use them.
Experiments run by Dan Smullen , who manages technicalSEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. Lead-ins with content in HTML or structured data for users and Google.
As part of Mucker’s ongoing Growth Series Webinars, we recently invited Jacque Alec , the CEO of Capconvert , to go deep on the topic of technicalSEO for startups. The whole purpose of SEO is to then optimize your digital assets and direct “search traffic” into “site traffic.”
Where you may have previously been able to engage with a digital marketing agency to help with your SEO activity , you may find that you now need to take on some of that workload internally. . Yes, enlisting the support of an SEO specialist is still a great idea if you want to continue driving highly valuable organic traffic.
Often, marketing creativity encounters technical limitations. In any case, you need to see past the shiny objects in web design pitches and know how PWA technology will (or won’t) help you achieve your marketing goals. AMPs are lightweight HTML pages designed to load as fast as possible. A web page can load only so fast.
This is why a lot of business owners seek out the help of a web developer to do all the technical work for them. What technologies are you going to use when building the website? Your web developer must have a good knowledge of new technologies emerging in the market that can help them to build better websites.
5 SEO Action Steps You Can Take Today written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing In a recent blog post I wrote about the new realities of SEO. Below are my five favorite SEO action steps you can take today. For this on I’ll get a little more technical. Up the +1 and Like.
Why You May Be Missing the Boat When It Comes to Local SEO written by John Jantsch read more at Duct Tape Marketing. If you own or work for a local business within your community, you simply can’t ignore local SEO if you want your business to stay competitive. 5-star reviews. Online reviews aren’t a priority to you.
Always Remember SEO. The website’s intuitive menu also allows users to whittle down their options based on compatibility with different web frameworks like HTML/CSS, WordPress, and JQuery. . No matter the purpose of your site, it will be populated with content. Let’s take a closer look at one of Powered Template’s designs.
This presents a great opportunity for entrepreneurs to launch their own businesses and capitalize on the latest technology. If you have a basic understanding of CSS, HTML, and JS and want to create a WordPress theme, you can do it with Bootstrap and then share it on GetBootstrap, even if you don't know much about WordPress.
On the browser, SEO and SEM are paramount, but the equivalent tools on mobile are either non-existent or at best immature. SEO non-presence is hugely consequential. One of the key reasons that mobile apps have a cleaner design is the absence of SEO (search engine optimization). No one can afford to risk losing their SEO mojo.
As such, much of the user interface, perhaps the entire interface, would be done in HTML. Rather than build an app entirely with native or HTML5 technology, why not mix and match the technologies? Clearly, developing portions of the user experience in two or more different technologies has some downsides. Newsletter.
Kenya and Nigeria are of a particular interest for the employers in the UK due to the high percentage of English speakers who have received bachelor’s degree or higher. Facing a high unemployment rate among graduates, Kenya encourages entrepreneurship in an effort to create more jobs in the technology sector. Business / Finance.
Invest in Your Customers More Than Your Brand | Michael Schrage-Harvard Business Review – [link]. Invest in Your Customers More Than Your Brand | Michael Schrage-Harvard Business Review – [link]. Tech Startup City: G2 Crowd in Chicago | Forbes – [link]. Lean Business: Freelancers for ALL My Friends!
While the concept of search engine optimization (SEO) may seem complex and daunting for many B2B startups and medium-sized organizations, there are several key SEO tactics that organizations can take right now to improve their search rankings. Continue reading to learn some actionable SEO tactics for B2B startups.
As with analytics or SEO tools, there are a lot of options to choose from. Launched nearly a decade after WordPress, Webflow continues to grow in popularity due to its focus on visual design and development without the use of code. That said, Webflow has stated publicly that their sites are out-of-the-box SEO optimized.
HTML and CSS are very powerful and allow for detailed website function and presentation. Your chosen design platform should seamlessly facilitate SEO functions sitewide. You could outsource your SEO, but the Sparkle SEO integration tools help offset yet another marketing cost. Simple to use.
More than that, it’s embarrassing how, almost eight years after CSS gained practical acceptance, a lack of foresight haunts those of us who write HTML. Because each HTML document (formerly called “pages”) may contain many blocks, Web designers can use mobile devices’ limited screen sizes to their advantage.
In technical terms, your period of “exploration” can be much longer, as you want to be damn sure that you don’t commit a Type I error (false positive). Technical analysis is an often-overlooked area. Maybe you’re at a startup whose acquisition engine is fueled by SEO. Technical stuff. Lives are on the line.
Conversion optimization teams, unlike more established marketing practices like SEO and PPC, don’t fit naturally within traditional organizations (not unlike growth teams , actually). CRO work requires technical resources like: A (javascript) developer. How you structure your team might be the most important part of this.
How to Convert a PSD Web Design to HTML and CSS – [link]. Why Web Designers Cannot Ignore SEO? Google trying to help people to help their parents with technology issues – [link]. – [link]. 25 Modern Navigation Solutions: Unique Designs & Awesome Effects – [link]. – [link].
How does server response time impact SEO? While you may not be able to address all of them, you can work with your dev team to find and fix the more technical areas: Slow application logic : Use a code profiling tool to help determine which dependencies are being used on your site and how long each of those dependencies takes to load.
Image Source: SEO Linkbuilding. If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies as part of your overall marketing efforts, you’re falling behind your competitors. For example, SEO typically takes months to implement properly. Set Specific Goals.
This has lead to a massive checkout database with 508 checkout steps reviewed, 975 screenshots, and 3,000+ examples of adherences and violations of the checkout usability guidelines. steps, counting from the shopping cart to the step where the order is actually placed — often a “review and confirm order” step.
What is Structured Data & Schema for Websites & SEO? For business owners and even for many marketing consultants, search engine optimization can seem like a headache – especially when it comes to any level of technicalSEO. Schema is a topic that many in SEO service providers find to be complicated and difficult.
No, these days even technical execution is mostly trivial (with a few exceptions for apps built around unique algorithms). Approach #2: Static HTML I know you can hack HTML. This is a common line of SEO salesmen say to justify paying them month after month. Or for that matter, we could simply buy a clone script.
Search Appearance: The sections under Search Appearance include Structured Data, Rich Cards, Data Highlighter, HTML Improvements, and Accelerated Mobile Pages. Add sitemap (use Yoast SEO plugin). Understanding your CTR and ways to improve it can help you get an extra SEO boost. Check out click-through rate (CTR).
If you have a particularly old site that’s built in HTML it might be a bit more work to migrate, but there are plenty of consultants who can guide you through the process. While this is a technical topic, it fortunately doesn’t take a lot of technical expertise to do the right thing and acquire an HTTPS certificate.
For one, many links and visits may go to the PDF version (rather than the HTML version, which includes more company info, navigation, calls to action , etc.). A couple of acquisitions showed up in this data set, attracting coverage in tech press and the wider business press. It was a good day for their SEO team, at least.).
The full discovery process will also usually involve user interviews/observation, stakeholder interviews, and technical requirements discussions. Sadly, many of the suggestions in this article, while completely practical, are often not able to come into fruition due to impractical deadlines and pressure from management. Newsletter.
In fact, it’s such an important factor that Google is, outwardly calling it a ranking factor for SEO purposes. Lukas Haensch: You will have, the techs, an old AB testing tool that you might not be using anymore. In fact, I’ve tested lots of sites and rarely do I find sites that get a glowing review from Google on mobile.
And from a technology standpoint, one of the things that we do is we make this recording and sending and tracking motion all one motion, you know? ” It took them a long time because they’re not real computer technology people. I think people are limiting the use of this technology to kind of the front part of the journey.
According to the Search Engine Optimization blog Mr. SEO , …if you are in business, you should also know that 93% of all buying decisions start with an online search. And, today’s consumers are more tech-savvy and discerning than ever before. First off, marketers take heed – Flash is bad for your SEO.
According to the Search Engine Optimization blog Mr. SEO , …if you are in business, you should also know that 93% of all buying decisions start with an online search. And, today’s consumers are more tech-savvy and discerning than ever before. First off, marketers take heed – Flash is bad for your SEO.
This episode of the Duct Tape Marketing Podcast is sponsored by Ahrefs, the SEO tool set that I use every single day. I just know simple HTML, CSS, some PHP. ” John Jantsch: So without getting too technical, what’s the delivery platform built on? And I got to thank Google for giving us that kind of technology.
They not only expect to find businesses that can meet their needs, they also expect to find educational content, reviews and other signals that help them make quick decisions about what to buy and who to buy it from. Get serious about reviews. I mean, would you eat a pizza joint with a bunch of whopping two star reviews?
In technical terms, your period of ‘exploration’ can be much longer, as you want to be damned sure during your period of ‘exploitation’ that you didn’t reach a type I error (false positive). Technical Analysis. Technical analysis is an area often overlooked and highly underrated by optimizers. Technical Stuff.
How SEO Has Evolved Over The Years written by John Jantsch read more at Duct Tape Marketing. Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it.
It’s been saying this all along, but people only seem to take notice when their analytics look something like this: While Penguin was technically an algorithm update, it wasn’t really a change in how Google factors ranking; it was just the official word that Google is taking action against people trying to game the search system. Like Tweet.
Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. Click on over and give us a review on iTunes, please! Duct Tape Transcript.
Why HTML5 Given the hype and buzz surrounding HTML5 , it would be easy to believe that it is a technology that will do your laundry, mow the lawn and make you dinner. The reason we included Rhodes in this roundup — despite being a Ruby tool — is that it uses HTML, CSS and JavaScript in its views. Have an account?
HTML Tutorials. Home ▶ Businesses ▶ Startup Business Advice ▶ Current Page How To Find A Technical Cofounder For Your Online Business Idea. This article should also serve as a starting guide for programmers who are approached about becoming technical co-founders. Before You Pitch To A Technical Cofounder.
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