VC Cafe

NOVEMBER 15, 2010

The study ranks 110 countries across 26 image attributes and seven measures of brand strength, but the most important factors, the aspects that truly differentiate a nation brand, are its associations and attributes – the things that people think of when they hear a place name, or look at a photograph or plan a trip.

Israel 158

Israel Iceland Chile Argentina 158

VC Cafe

NOVEMBER 15, 2010

The study ranks 110 countries across 26 image attributes and seven measures of brand strength, but the most important factors, the aspects that truly differentiate a nation brand, are its associations and attributes – the things that people think of when they hear a place name, or look at a photograph or plan a trip.

Israel 141

Israel Iceland Chile Argentina 141

VC Cafe

NOVEMBER 15, 2010

The study ranks 110 countries across 26 image attributes and seven measures of brand strength, but the most important factors, the aspects that truly differentiate a nation brand, are its associations and attributes – the things that people think of when they hear a place name, or look at a photograph or plan a trip.

Israel 141

Israel Iceland Chile Argentina 141

Occam's Razor

NOVEMBER 18, 2014

You can hover over each box to get a sense of the key metrics. You see the big ones named, the hidden mysterious ones, you can unmask using a mouse hover. They also have an app for Treemaps, and it includes using color, as in the Compete case, to represent a metric (say Conversion Rate)! It is pretty nice.

Analytics 145

Analytics Sierra Leone Channel Conversion 145

Occam's Razor

SEPTEMBER 21, 2015

I'm sure you are catching on by now that the slides and names have been changed to protect the innocent. Pick a village in Iceland. Here's my delightful table… You can see the names clearly, you can see the numbers! Don't let the visualization get in the way of the story you are trying to tell. #4.

Stock 60

Stock Conversion Matching Audience 60

Startup Lessons Learned

SEPTEMBER 2, 2020

His name is Tomas Pueyo. So you have countries like Australia, New Zealand, Estonia, Lithuania, Latvia, Iceland, Ireland, Spain, France, Italy, Germany, Norway, Denmark, Finland and many, many more. One of my old Lean Startup sayings is that metrics are people too, and it came up in my conversation with Brian Chesky, too.

South Korea 114

South Korea Silicon Valley Sweden Italy 114