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So if they're a roofing company or an HVAC company or plumbing company, plumbing plus Indianapolis, we need those pages and all the suburb pages around them. And PPC gets to just be like, Hey, we're over here making money. But it's a matter of getting those pieces of content out there and then links from other websites.
Links to your category and product (deep individual) pages. For example: "How is interest in the computer security category (All Categories -> Computers & Electronics -> Computer Security) and what are the top 100 search terms and the fastest rising brand names / products / searches in that category?" Directories.
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