Information Rights Product Development Sales 
Startup Lessons Learned
AUGUST 16, 2010
Meanwhile, individuals and smaller companies emailed by the hundreds to say that they wanted the features of custom channels, but the sales model—arranged like a media buy—didn’t make sense to them. “We don’t give you all this Pro plan information right away when you join SlideShare.
Entrepreneurs-Journey.com by Yaro Starak
MARCH 27, 2010
Less than two weeks later, that same article became a 100 plus page e-book, professionally packaged and available for sale online as a digital product at LuLu.com. They have to want the information, and they have to want it now. The key here is to give MASSIVE value for FREE before the sale. This is key.
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