Duct Tape Marketing

JANUARY 4, 2024

Russell emphasizes the art of crafting engaging content with a purpose, seamlessly balancing information, inspiration, and entertainment. Learn crucial metrics for success, from open rates to the quality of subscribers. [09:34] 15:09] What are some of the metrics that showcase success in Newsletter writing? [17:17]

Revenue 79

Revenue Advertising Email ChatGPT 79

ConversionXL

OCTOBER 4, 2022

From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress. Your customer research then informs how you’ll go about achieving those goals. Where do you go to look for information when assessing a new purchase?

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

NOVEMBER 25, 2020

Key metrics: Average View Duration, Click Through Rate, & Views 3. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020. Key metrics (90% of your focus). The wonderful thing about YouTube is that they have specific metrics to help you hit the above strategy.

Channel 129

Channel Metrics Algorithm Video 129

The Next Web

DECEMBER 4, 2013

Metrics on keywords, follower profiles and competitors all help define your target listener. Now, the startup and its software solutions are both household names. With an innovative product in the consumer payment space, the company had viral-ready content. Startup Example: Zappos. million people in 24 hours as a result.

Social Media 158

Social Media Media Viral Startup 158

ConversionXL

MARCH 6, 2019

Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn’s targeting capabilities—by company name, job title, etc.—are LinkedIn video ad metrics.

Video 129

Video B2B Technical Review Campaign 129

Duct Tape Marketing

MAY 18, 2023

14:58] What are some of the metrics that show you’re doing things right? [17:02] Russell Henneberry (12:28): I think it's the, when I speak to advertisers, I advise them to try to move people from my list onto theirs because people that are reading my newsletter have shown that they use email as a source of information.

ChatGPT 92

ChatGPT Advertising Email Viral 92

ConversionXL

OCTOBER 14, 2021

Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Have you built perceived value ? .

Metrics 157

Metrics Marketing Campaign Audience 157

Hunter Walker

AUGUST 26, 2018

It’s hostage-movie gospel that you must get kidnappers to use your name, look at pictures of your family, learn about your life, anything that humanizes you and makes it more difficult for them to cause you harm. But I see it differently – I think this is about civility, not virality. Sort of a proactive deescalation.

Viral 49

Viral Phoenix Arizona Social Media 49

Up and Running

AUGUST 2, 2017

And, because the traditional publishing industry has one core metric—sales—that inevitably becomes their focus as well. When many authors think about their goals, they immediately jump to traditional publishing metrics: sales, reviews, or even revenue. When people look for buying information, they turn to experts or authorities.

Viral 88

Viral Video Metrics Non-Compete 88

ConversionXL

FEBRUARY 12, 2019

Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Cohort metrics can help drive more repeat customers. This metric reveals the longer-term relationship. Where your loyal customer came from informs the place for post-purchase engagement, too.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. There’s no telling what will go viral.

Sales 115

Sales Customer Viral Marketing 115

ConversionXL

MARCH 28, 2014

Even though the video may contain some of these elements, an explainer video is NOT specifically: A Viral video. ” The visitor/view metric is one you should only be competing against yourself on. It’s also unlikely their competitors will be sharing that information any time soon. A Tutorial. A Company Overview.

Video 122

Video Software Review Cofounder Metrics 122

Startup Lessons Learned

NOVEMBER 7, 2008

So, if youre interested in helping avoid mistakes like that, here are the steps: Get a domain name. It doesnt have to be the worlds catchiest name, just pick something reasonably descriptive. If youre concerned about sullying your eventual brand name, dont use your "really good" name, pick a code name.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

ConversionXL

NOVEMBER 28, 2022

TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. By encouraging user-generated content (UGC), this type of ad more than any other has the potential to make your brand or product viral. Submit your account information.

Customer 102

Customer Viral Audience Campaign 102

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Now, in some situations, this over-selling would lead to a secondary problem, namely, that customers would realize they had been duped and refuse to re-subscribe. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. I appreciate it! Great post!!

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

Metrics 88

Metrics San Francisco Lean Viral 88

Cracking the Code

MARCH 12, 2010

You named 3 in your post, but what are the 10 others? Whenever i see the post like your's i feel that there are still helpful people who share information for the help of others, it must be helpful for other's. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Amit said.

Software Review 63

Software Review Technical Review Cloud Forecast 63

Up and Running

MAY 23, 2016

The importance of a domain name. For Gabriel Kuperman, founder and CEO of CuePin, finding a good domain name was a key part of his branding strategy. If you find the domain name you want is taken, Gabriel suggests turning to a domain marketplace that sells premium domains. Pick a name for your business.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

FEBRUARY 18, 2014

I can only speculate why there’s such a discrepancy in the data, but the lowest “time on site” metric from Google Analytics is 00:00:08. If you want a concrete metric for how frequently a contest like this is shared, what you’re looking for is a viral coefficient. clicks that lasted fewer than 8 seconds.

Viral 99

Viral Analytics Distribution Metrics 99

Duct Tape Marketing

MARCH 15, 2023

Her book Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies , is a practical guide to creating efficient future-focused marketing strategies powered by data-driven techniques that can develop stronger brands and products. [17:45] And data is really just information. Like this show? This is John Jantsch.

Software Review 84

Software Review Marketing Metrics Analytics 84

Cracking the Code

JANUARY 28, 2008

Dear Mr. Botteri: My name is William Smith, and I have a brief editorial question about a page on the Cracking the Code Site. billion web pages specifically from guides, expert reviews, consumer reviews, articles, specifications, forums, merchants, and a variety of other useful information to help consumers make better buying decisions.

Software Review 48

Software Review Technical Review Los Angeles Europe 48

reidhoffman.org

NOVEMBER 12, 2013

We are the leader in the professional domain with viral growth. Well, we point to Monster, LexisNexis, and other information service providers and say, “Whatever multiplier you applied to the last 3 slides — about how networks amplify the value of companies like eBay and PayPal — apply that now to LinkedIn.”.

Entrepreneur 111

Entrepreneur Viral Revenue Networking 111

ConversionXL

MAY 19, 2016

The shift in consumer decision making means that marketers need to adjust their spending and to view the change not as a loss of power over consumers but as an opportunity to be in the right place at the right time, giving them the information and support they need to make the right decisions. And I think this is really the point.

Analytics 78

Analytics Metrics Channel Software Review 78

David Teten

DECEMBER 3, 2019

I use Feedly to track information about the companies and industries I am tracking, and share that information internally. I use Superhuman , an email app which speeds up my email processing, and also gives me background information on all of my correspondents. Pacer is useful to search prior litigation, bankruptcies, etc.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

NOVEMBER 15, 2023

17:30] How deep into financials and metrics do you get before taking a client on? [19:01] But knowing how to outsource that, how to partner with the right firm, how to interview those people how to present to them the right information so they can set up the right creative and run the right traffic is really complicated. That's fine.

Channel 66

Channel Acquisition Framework B2B 66

ConversionXL

JANUARY 18, 2022

It happens when a customer can name your brand when reminded of what you sell (aided recall) or without that reminder (unaided recall). Brand awareness marketing aims to make your brand the name people think of first and trust above all others. Canva doesn’t have the household name status of Adobe. And the wheel keeps turning.

Audience 122

Audience Technical Review Social Media Campaign 122

Both Sides of the Table

MAY 23, 2012

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. They compete on features, price and execution. And buy people are doing en masse.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

ConversionXL

APRIL 3, 2018

Map out each lifecycle stage and variations, and name each. Work hard to define meaningful product metrics – enabler of team success. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. Dropbox: first achieved growth through virality. Identify your channels.

Retention 106

Retention Artificial Inteligence Channel Email 106

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. Sharability adds to the potential of your content going viral. In the comment sections, make your voice known.

SEO 174

SEO Social Media Search Campaign 174

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. However, it’s changing from picture, name, title, quote to more attention-grabbing, authentic forms. Check it out… Note the naming conventions here. Each video is named the way a blog post might be.

Video 48

Video Conversion Mobile Search 48

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If your app has strong word-of-mouth or viral components, your retention drives new acquisition, and its not so important to have good placement in the store. Need some isight into this if you have any information. Its like knowing the future.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

MARCH 21, 2013

If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. Finding your One Metric That Matters But it's not enough just to know "normal". It's also vital to know what the most important metric is to your business right now.

Analytics 167

Analytics Lean Metrics Churn Rate 167

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

You’re going to tell Jason and Bob just the name of your URL, nothing else, and see if Jason can figure out what it is. It helps you manage, at first a checking account, is where the name came from, through text messaging. It does a lot more than that now, but that’s where the name came from. Jason: Chext?

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

Startup Lessons Learned

SEPTEMBER 18, 2008

All I see is a name, an icon, a price, the developers name, and a review star-rating. They cant present much information, unless you take the box off the shelf and look at it. On Facebook, viral distribution has proved decisive. So far, I dont see any apps that have much in the way of viral distribution.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

SoCal CTO

JANUARY 13, 2010

From there, you will generally see a pop-up dialog similar to the following (this one is from CitySearch): Once you click Connect, the original site now knows that I’m Tony Karrer from Facebook and the various demographic and friend information from Facebook. Take a look at Startup Metrics. No registration on Disqus required.

Oauth 292

Oauth Viral Email Naming 292

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Even if it shows improvement in some micro metric, does that invalidate the overall design? That was evident in the metrics and in the in-person usability tests. No one feature is to blame.

San Francisco 154

San Francisco Lean Metrics Design 154

Occam's Razor

JUNE 11, 2014

From the left nav you just choose your basic information like height, bust, usual size etc and as you choose from each drop-down the dresses you see change dynamically… I pick 6', 32C, 10 and 30-39 and I get my custom store! The information (reviews, pictures etc) contributed for free by existing Rent The Runway users.

Design 151

Design Software Review Technical Review Mobile 151