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The first big idea is that unlike in the 20 th century when there were two phases of funding startups– Seedcapital and Venture capital–today there is a new, third phase. It’s called Growth capital. The End of the High-Commitment/High-Performance Work System?
IPOs by year, 1980-2011, with pre-IPO last 12-month sales less than (small firms) or greater than (large firms) $50 million (2009 purchasing power). The real truth is, since the "Internet bubble" burst in 2001, initialpublicofferings have not resumed the vitality levels of the late 1980s, let alone the boom years of the '90s.
With this seedcapital – more often than not totaling between $100,000 and $1,000,000 - the company accomplishes a number of key technical milestones, gets a beta customer or two, and then goes on a "road show" to venture capitalists around the country for capital to “scale” the business.
If it's not your plan to get venture capital down the road, then you'll probably stop in Stage 2-receiving enough funding to boost your marketing, sales, and infrastructure to grow organically from there to the point where you are satisfied or ready to sell.
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