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At NextView, one founder we invested in last year proactively asked us, as her lone institutionalinvestor, to start doing this. For professional development as well as exposure for your management team, founders often bring in VPs (or SVPs, or other C-levels, etc.) PowerPoint | Keynote | PDF | SlideShare.
Make your public profile as sexy, comprehensive and enticing as possible, adding a short, well done, elevator pitch video (think “the kind of video you see on great Kickstarter campaigns”) and listing your full management team. This will almost always be the best approach to an investor.
With this funding, the company often perfects its business plan and starts building its management team in order to position itself for its next round of funding. With seed funding, you hope to grow your business and, at the very least, gain proof of concept.
This risk is alive and well and makes dedicated seed funds a compelling option for founders. This continues to be true, but as seed funds have increased in size and become more institutional, these managers are realizing that it’s hard to make a living hitting singles and doubles and moving their funds.
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