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Marketing intelligence experts at Datorama recommend tracking your branded impressions, internet search volume, and the performance of branded keywords. The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts.
Guest post by Melissa Moore, co-founder of Lean Startup Co. The Lean Startup movement brings together the brightest minds in Silicon Valley to share the best advice for entrepreneurs, from entrepreneurs. There was not much of a startup culture then, and of course no Internet, either.
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