A butterfly flaps its wings and you make a sale
A Smart Bear: Startups and Marketing for Geeks
MARCH 22, 2010
It's easy to be taken in by the idea of the Butterfly Effect : That a butterfly gently flapping its wings in the jungles of Madagascar can indirectly cause a Typhoon off the coast of Jakarta. It's relevant for marketing and sales because it's an inside scoop about how to manipulate strangers on the sly. It's worse on the Internet.
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