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8 Strategies To Capitalize On Untapped Global Markets

Startup Professionals Musings

I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. But for many other innovative startups in emerging markets where shocks are frequent, a focus on sustainability and the longer view are more key to success.

Global 345
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5 Stages Of The Market Lifecycle Gate Startup Success

Startup Professionals Musings

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. On the other hand, if the market is super-hot, many will be willing to jump in to make your case.

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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Viral 348
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5 Keys To A Startup Team That Can Develop Any Market

Startup Professionals Musings

I heard it again recently from a technical entrepreneur who should know better than to believe the old “ Field of Dreams ” sports fantasy movie theme in today’s Internet information overload environment. In fact, having one marketing guru on the team alone won’t get you very far. Give credit. Marty Zwilling.

Developer 326
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10 Keys To A Credible and Trusted Internet Web Domain

Startup Professionals Musings

These are all minimal-cost survival marketing efforts. Beyond these, you will likely need to budget time and dollars (up to $50,000 is not unusual) for real marketing efforts to enhance your visibility and credibility, which include branding, promotions, giveaways, and free services.

Internet 294
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Customer Trust Is An Opportunity With A Huge Payback

Startup Professionals Musings

I continue to believe that most of the data gathering in the real world, and on the Internet, is done by businesses to help you find what you want, protect you, and improve your experience, rather than invade your privacy or scam you. Market your solution and user benefits, not the mysterious technology behind it.

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Even the Smartest VCs Sometimes Get it Wrong – Bill Gurley and Regulated Markets

Steve Blank

He illustrated his talk with regulatory horror stories in the telecom market , electronic health records , and Covid antigen tests. Unfortunately, for startups entering a regulated market following this advice this might not be the optimum path. But regulated markets are different. Regulation What’s regulatory capture?