Lightspeed Venture Partners

DECEMBER 3, 2010

Before I try gazing into my crystal ball to see what 2011 will bring for the consumer internet industry, let me first see how I did on last years predictions: 1. The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough.

Internet 114

Internet eCommerce Advertising Flash 114

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 98

Retention Customer Developer Programming 98

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

Metrics 88

Metrics San Francisco Lean Viral 88

Up and Running

SEPTEMBER 14, 2021

You can also do the following: Increase the level of client happiness and retention. If your business involves graphic design , for example, demonstrate to a potential client the difference between a website created using free images downloaded from the internet and having bespoke images made.

Sales 152

Sales Audience Social Media Email 152

Startup Lessons Learned

DECEMBER 14, 2009

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). This is the simplest ecosystem and simplest driver of growth. Sorry about that.)

Customer 156

Customer San Francisco Viral Lean 156

Brandanew

MAY 29, 2015

The all encompassing Internet does provide opportunities but not when we create a content stealing epidemic. What is Growth Hacking: A definition before we start: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure.

Curation 100

Curation Social Media Viral Startup 100

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Time-to-complete-a-sale is not a bad metric for validated learning at this stage.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

AUGUST 24, 2009

And thanks to the radical transparency enabled by the internet, the quality of these proposals is actually constantly rising, to the point that it’s almost impossible to judge the quality of the final product – because all the proposals look polished and professional, even the terrible ones. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Hearpreneur

FEBRUARY 13, 2022

They may also target ads to specific audiences and track real-time metrics like views, clicks and demographics. Now, with the use of technology and the internet, especially with the pandemic, the landscape is shifting to safe, non-contact phone sales for life insurance. It's safe to say that this method will be widely used in 2022.

Artificial Inteligence 126

Artificial Inteligence Software Review Technical Review Entrepreneur 126

Startup Professionals Musings

JANUARY 17, 2022

Pick a single metric that is the focus for all growth. Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price. Too many choices confuse all customers, and make your job in marketing, distribution, and support much more difficult.

Startup 361

Startup Social Media India Acquisition 361

ConversionXL

JANUARY 18, 2022

In this example, HubSpot engages with praise and feedback it receives, strengthening customer relationships : While the internet has enabled people to advocate for the brands they love, it’s also empowered them to share negative feedback and lodge complaints. week, month, year). Customer lifetime value (LTV).

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. You can do this by tracking metrics and user behavior. Customer behavior isn’t always predictable, but performance metrics are a reliable true north.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

OCTOBER 4, 2021

It’s a proverb as old as the internet, probably older. But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. It’s also true. And more relevant than ever.

Email 136

Email Customer Marketing Software Review 136

Startup Lessons Learned

JANUARY 2, 2009

The core of the article is my first attempt to articulate the key metrics (in graph form) that I believe demonstrate customer value. Retention cohort analysis. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

San Francisco 60

San Francisco Tampa Continuous Deployment Lean 60

Startup Professionals Musings

OCTOBER 11, 2013

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages, or no message. Here are four basics that always apply: Customer retention is priority number one.

Customer 242

Customer Retention Analytics Acquisition 242

Startup Lessons Learned

SEPTEMBER 29, 2008

Luckily, the metrics helped us figure out the difference. Question 2: If your product has areas where people read and then different areas where people interact, are there ways to do metrics to determine where people spend their time? Were looking to metrics to determine how users interact with our product.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

View from Seed

NOVEMBER 14, 2019

I could hear the internet nodding in violent agreement. But for less well known founders, a series A requires pretty significant revenue, growth, and retention metrics. I sent a tweet out last week that elicited quite a few responses from both founders and investors: seed funds that don’t invest pre-traction =. —

Seed Stage 331

Seed Stage Cofounder Retention Founder 331

ConversionXL

AUGUST 19, 2016

Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. Revamp Mobile Metrics to Combat Moneyball.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Duct Tape Marketing

OCTOBER 27, 2021

Dan Gingiss (05:11): Our mutual friend, Joey Coleman, who is my podcast, cohost told a story once on our podcast about how he and his wife downloaded a movie from Amazon prime and their internet. If it's fallen out the back end in service or in sales or whatever the metric is for what an actual growth is. It's a wonderful measurement.

Customer 101

Customer Technical Review Social Media Green 101

Startup Lessons Learned

JULY 3, 2009

Split-testing is great for linear optimization; making our landing pages, conversion rates, and retention metrics incrementally better day-in day-out. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

Lean 60

Lean San Francisco Continuous Deployment Cofounder 60

Up and Running

APRIL 17, 2018

Retention: the customer is satisfied with your product and or your brand and continues to patronize your business. On the other hand, if the customer has already gone through the first part of the funnel and purchased a product from you, how can you maintain your relationship to increase retention and even turn your customers into advocates?

SEO 80

SEO eCommerce Software Review Analytics 80

Startup Professionals Musings

APRIL 15, 2019

Pick a single metric that is the focus for all growth. Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price. Too many choices confuse all customers, and make your job in marketing, distribution, and support much more difficult.

Social Media 218

Social Media India Acquisition China 218

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. It's as simple as that, and that is what metrics are to me. 04:01): You find other people and they come together.

Community 68

Community Kuwait Cofounder Bootstrapping 68

Hearpreneur

JULY 8, 2017

The first goal of the company was to invent an Internet-enabled biometric monitoring device—called the HEALTHspot®— that would allow people to privately track their weight loss and blood pressure results and earn cash rewards for sustained improvements in their health. What is unique about being a Healthy CEO?

Technical Review 52

Technical Review Fractional CTO CTO CTO Hire 52

The Next Web

FEBRUARY 13, 2014

It has increased retention by 32 percent. Not only does Mixpanel give us incredibly valuable insights into trends, usage, funnels and retention of our users as a whole, but also it lets us dig deep into specific users to serve them better. RJ Metrics. Intercom then sends us an email with the lifetime value, location, etc.,

Management 123

Management Customer Product Retention 123

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. Long-tail keywords do not account for the bulk of internet searches. Make sure your website is mobile-friendly.

SEO 183

SEO Social Media Search Campaign 183

Startup Professionals Musings

APRIL 14, 2017

Pick a single metric that is the focus for all growth. Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price. Too many choices confuse all customers, and make your job in marketing, distribution, and support much more difficult.

Social Media 163

Social Media India Acquisition China 163

www.ere.net

JULY 15, 2012

Common reason for failure: no metric or feedback mechanism to measure the percentage of applications that were routed to the wrong job. Common reason for failure: the absence of a metric or feedback mechanism to measure the percentage of applications that were misclassified or that advanced without meeting minimum standards.

Hiring 57

Hiring Metrics Search Widget 57

Women Entrepreneurs Can

JANUARY 19, 2023

Search engines “crawl” the Internet with bots or web spiders. Meanwhile, a signal is a quality metric the search engine looks for when crawling and indexing your pages. What is it? How does it help your rehab facility? To better understand SEO, let us talk about how search engines work. They have three key parts: Crawling.

SEO 52

SEO Algorithm Engineer Software Review 52

ConversionXL

MARCH 15, 2016

It means that user retention becomes even more important. If users are not onboarded properly, the chances of retention are minimal. Retention is the trailing indicator and true measure of quality onboarding, so that’s what I’d hold experiments up against.” (via So, what does that mean? via Inbound.org). Inbound.org.

Mobile 48

Mobile Retention Email Software Review 48

Startup Lessons Learned

DECEMBER 16, 2008

Our goal is to understand the metrics, mechanics, and levers of engagement. I wrote about this challenge for iPhone developers, in an essay on retention competition : the battle over what icon the user will click when they go to the home screen. Have you struggled with engagement and retention? What do they get out of it?

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Ben's Blog

JULY 20, 2011

Unfortunately, the metrics that I set did not capture those priorities. At a basic level, metrics are incentives. By measuring quality, features, and schedule and discussing them every staff meeting, my people intensely focused on those metrics to the exclusion of other goals. At HP, we were highly focused on results.

Hockey Stick 74

Hockey Stick Management Employee Retention 74

ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). Usually the others are related to other marketing channels (paid/referrals) or one of the other parts of the funnel (retention/lifecycle). It all start with Acquisition. How SEO can contribute to Growth?

SEO 134

SEO Metrics Analytics Search 134

Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. The first input is CAC. Customer acquisition cost.

Metrics 150

Metrics Cost Acquisition Startup 150

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. So what can you do?

San Francisco 68

San Francisco Lean Retention SEM 68

Duct Tape Marketing

MARCH 6, 2025

Max helps marketing agencies rethink their approach to agency growth by focusing on agency upselling, client retention, and long-term relationship strategies. Regular client check-ins, focused on business goals rather than marketing metrics, unlock new opportunities for client upsell tactics. We're delivering some marketing metric.

Leadership 67

Leadership Retention Sales Revenue 67