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YoungUpstarts
JULY 4, 2019
Instead of merely shooting a routine commercial, we had sold him and his team on a crazy, real-world stunt, where we would dress him up as a homeless man and have him beg for money in the middle of one of the busiest plazas in Spain. The shoot was on. The resulting video, “Ronaldo in Disguise,” became an immediate viral sensation.
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