A Startup’s First Steps: What’s In A Name?
Gust
DECEMBER 15, 2011
Let’s start with your name. Most new startups have a name in mind, or have even taken various steps to secure rights to the name, but some are on the fence or still developing a brand name when we first meet. ly or.to , deferring the expense of acquiring the coveted.com name until after a funding event.
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