Yes, but who said they'd actually BUY the damn thing?
A Smart Bear: Startups and Marketing for Geeks
AUGUST 9, 2010
If you can't find ten people who say they'll buy it, your company is bullshit. I say "find ten people who say they'll buy." If the VP of Engineering thinks the target customer is just like him/her, you're doomed. If there are millions, it's trivial to find ten. Short-sighted, no? But you're still not listening.
Let's personalize your content