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Even though social media and internet rule, customers make purchase decisions using a combination of old media, new media, and old-fashioned conversations with friends and family. Overwhelmingly, both halves of participantspreferred the nice plump chicken, but their reasoning was different.
Even though social media and the Internet rule, customers make purchase decisions using a combination of old media, new media, and conversations with friends and family. (To Another report showed that social media rarely leads directly to online purchases. People gather buying recommendations from mixed sources.
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