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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

And as long as people put things right and show contrition, situations like this eventually become a “ tempest in a teapot. &# Today’s Internet titans are filled with such momentary lapses. My golden rule of public relations is that “if you don’t shape your story somebody else will.&# Have a PR Strategy.

PR 329
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Public Relations Tips for Small Businesses and Entrepreneurs [Webinar Recap]

Up and Running

To grow a business, most entrepreneurs know that they should be implementing PR strategies. But where do you start, and what are the best approaches to public relations for an entrepreneur? Jennefer Witter is the CEO and founder of The Boreland Group, which is a certified, woman-owned public relations agency in New York City.

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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

Is could be print (newspapers/magazine), Internet (website, podcasts, etc.), This plan should include the category of media; print, internet, broadcast and then identify specific sites, blogs, magazine, etc. Founders ask me all the time whether they should hire a PR agency. Step 3: Media. broadcast (TV, radio, etc.)

Marketing 318
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50 Best Twitter Chats For Business Students

YoungUpstarts

This chat touches on a wide range of topics, including social media, marketing, advertising, technology, and PR. Here you’ll find a chat that focuses on small businesses, aiming to help them get more exposure, save money, and use smarter internet marketing. Marketing and PR. Join the conversation Thursdays at 1 p.m. usguyschat.

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How To Create Buzz Around Your Startup

David Teten

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.

PR 114
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Developing A PR Strategy For Your Small Business’s Product Launch

YoungUpstarts

In the past, the way a product launch worked was by hiring a PR agency, meeting with reporters during a press tour, and watching the articles pile up on launch day. The media no longer plays such a big role in product releases due to the vast technological advancements and cultural shifts toward the Internet.

PR 100
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Twitter Link Roundup #219 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Why Custom Audience targeting proves that email has won the internet – crowdspring.co/1m4jXQE. Ad Fraud Creates Worry For Some, Opportunity For Others | Advertising Age – crowdspring.co/1kXIaGI. 10 Charts That Are Changing the Way We Measure Content | The Content Strategist – crowdspring.co/1eBfm8P.