Internet PR Viral 
Both Sides of the Table
JANUARY 12, 2014
Everything we were taught pre-Internet is still relevant. They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. And you thought the Internet was a meritocracy where the best ideas win?
Both Sides of the Table
JANUARY 11, 2014
We spend a lot of time trying to get people focused on building products that have viral components and why that has to be measured and constantly tested. I have seen many teams pour tons of money, time and effort into PR strategies without thinking about how product tweaks could drive more consumption, more retention and more referrals.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
VC Cafe
MARCH 16, 2025
Below are a few characteristics that we look for when evaluating consumer tech investments at Remagine Ventures: Strong Team with focus on execution: The consumer space is highly competitive, demanding excellence in all aspects, including design, marketing, community building, PR, and growth. Speed is also critical.
Entrepreneurs-Journey.com by Yaro Starak
AUGUST 1, 2011
Take Control Of Your Publicity (Or End Up Like Bill Clinton) Most companies employing this strategy to gain profile and publicity do so with the intention of creating a buzz and ideally having the resulting video going viral. This is the reasoning behind the concept.
Mike Michalowicz
FEBRUARY 11, 2013
Establishing a presence on the Internet even if you have a physical store, is critical. While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Social media isn’t new. They got great results.
Startup Lessons Learned
MARCH 13, 2009
Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.
Expert insights. Personalized for you.
379 
Let's personalize your content