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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

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Nuts & Bolts of Intellectual Property for New Startups

Gust

The gulf has widened with the proliferation of social Internet / user-generated content and mobile application startups. Trademarks , which we touched on last week, are brand and product names, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question. Instagram is a textbook example.)

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The 5 Biggest Turn-Offs On A Company Website

YoungUpstarts

The internet is growing increasingly visual, and while photos and videos are certainly an important part of web design, they can’t come at the expense of clarity. If a visitor arrives at a website and is presented with a large, high-resolution image with a few vague words, but can’t discern what the company’s product is, they will leave.

Mobile 100
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How Businesses Can Build, Monitor, and Repair Their Online Reputation

Up and Running

Poor customer service and frequently missed deadlines will reflect on how you are perceived on the internet. Your online reputation as a company or brand defines how users perceive you on the internet. The online reputation of your business is important for finding new clients and keeping your existing ones.

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LinkedIn's Series B Pitch to Greylock: Pitch Advice for Entrepreneurs

reidhoffman.org

the consumer internet landscape in 2004 vs. today. In 2004, the consumer internet was just beginning to rebound. In 2004, investors regained interest in the consumer internet again. Normally, you’d expect us to explain our product — i.e., what “professional people search 2.0” the evolution of LinkedIn as a company.

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When Microsoft Threatened to Sue Us Over the Letter “E”

Steve Blank

With a massive leap of creativity we decided that it should it should have our company name and the letter “E” with a swoop over it. Microsoft had just released Internet Explorer 3 which for the first time was a credible contender. of “e” in the Epiphany corporate logo to the “e” in the Internet. Internet Explorer.

SQL 291
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7 Must Have Features If You Sell Products Online

Entrepreneurs-Journey.com by Yaro Starak

Many online retailers offer an inbuilt on-site review system , which can attract positive reviews – if your product is good, of course. This is perhaps another no-brainer, but it’s important to remember people expect the internet to offer a cheaper price for the same quality of product as they can get offline.