Steve Blank

APRIL 20, 2021

In other words, you prove retention. With both growth and retention, you earn the right to build more. Most people only know Roku for their TV devices, but Roku initially shipped an audio device for Internet radio stations and a PhotoBridge product to get digital photo libraries to the TV. We call it an MVP tree.

Product 436

Product Viral Channel San Francisco 436

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Startup Lessons Learned

MARCH 24, 2009

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. At IMVU , we would routinely find retention effects that would stem from registration changes and have impact days or weeks later.

Metrics 88

Metrics San Francisco Lean Viral 88

Mike Michalowicz

FEBRUARY 11, 2013

Establishing a presence on the Internet even if you have a physical store, is critical. Surprises always work to instill loyalty and retention. Statistically, 3-out-of-4 Internet users live in North America, making exposure on the web critical. Social media isn’t new. Social media is about doing that online. Pay Per Click.

Small Business 167

Small Business Marketing PR Social Media 167

David Teten

MAY 1, 2013

Domain names are less important than they were in the first Internet wave, because so many people will access your service on mobile and/or via apps, and because type-in traffic is declining. A startup called Corpora made headlines for all the wrong reasons after tech bloggers ran an image search to find the company logo.

Naming 114

Naming Semantic Venture Capital Startup 114

Startup Lessons Learned

APRIL 14, 2009

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Some products have relatively obvious monetization mechanisms, and the real risks are in customer adoption. Take a look and let me know what you think.

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Customer San Francisco Lean Hockey Stick 167

Up and Running

JANUARY 22, 2020

In fact, by 2021, internet traffic will be comprised of 82% video content. Beyond getting backlinks to your site, other off-page strategies include guest posting and increasing your business listings across the internet in relevant places. And when done right, it can have a remarkable impact on customer engagement and retention.

SMS 101

SMS Marketing Affiliate Social Media 101

Startup Professionals Musings

AUGUST 10, 2014

Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention and high revenue per employee. These days, you need customer evangelists who see the value and will pull in their friends through viral actions to keep the business growing. High customer loyalty and high team passion.

Revenue 246

Revenue Entrepreneur Valuation Viral 246

Startup Lessons Learned

SEPTEMBER 29, 2008

Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. If an optimization has an effect at the micro level that doesnt translate into the macro level - who cares?

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Startup Professionals Musings

JUNE 26, 2016

Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. These days, you need customer evangelists who see the value and will pull in their friends through viral actions to keep the business growing. High customer loyalty and high team passion.

Revenue 145

Revenue Valuation Startup Viral 145

Startup Professionals Musings

JULY 30, 2018

With today’s instant communication and the Internet, these efforts were soon known around the world. The value of such viral efforts is huge. They have negative emotional and viral reactions to people getting bonuses and raises, despite visible product and customer support shortcomings.

Customer 130

Customer Viral Retention Leadership 130

The Startup Magazine

MARCH 28, 2021

Long-tail keywords do not account for the bulk of internet searches. The days of “only” using desktop computers to browse the internet are long gone. The days of “only” using desktop computers to browse the internet are long gone. More people than ever before use mobile devices to navigate the internet.

SEO 183

SEO Social Media Search Campaign 183

ConversionXL

MARCH 15, 2016

It means that user retention becomes even more important. If users are not onboarded properly, the chances of retention are minimal. Retention is the trailing indicator and true measure of quality onboarding, so that’s what I’d hold experiments up against.” (via So, what does that mean? via Inbound.org). Inbound.org.

Mobile 48

Mobile Retention Email Software Review 48

ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). Usually the others are related to other marketing channels (paid/referrals) or one of the other parts of the funnel (retention/lifecycle). Stuff doesn’t go viral overnight and not without promotion.

SEO 134

SEO Metrics Analytics Search 134

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Reid Hoffman

MARCH 19, 2019

Amazon saw that the internet would change retail. Thanks to the internet and other globalizing technologies, the entire world has entered the Networked Age. Dropbox made a great file-sharing product, for instance, but it was their viral marketing campaign that allowed them to cheaply acquire millions of customers.

Cofounder 28

Cofounder Business Model IPO Non-Compete 28

Ben's Blog

MAY 15, 2020

Andrew : Why Loom and Zoom and Clubhouse and some of the other new social experiences benefit is that you can use the current boom in engagement and viral growth to build out your network. Brian : I think the most important point is globally, the number of people coming onto the internet isn’t growing at such a fast rate.

Founder 36

Founder Conversion Technical Review Cash Position 36

Cracking the Code

DECEMBER 1, 2009

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. internet. (6). How the use of internet is transform. Popular Media: the key to viral marketing. Cracking The Code. Tuesday, December 01, 2009. CornerstoneOnDemand. anecdotes. (13). Cloud Computing. (1).

Software Review 48

Software Review Technical Review Cloud Europe 48

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Would that help retention and NPS (Net Promote Score)? You guessed it — straight up free money. Would they be loyal?

IPO 82

IPO Customer Matching Silicon Valley 82

Occam's Razor

AUGUST 22, 2011

Customer Personas, Customer Value, Customer Retention and Non-line Marketing. Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions. Market Motive: Internet Marketing Knowledge On Tap. Five Rules for High Impact Web Analytics Dashboards. Web Analytics: A Puzzle or A Mystery? 1: Visitors. How can I be smart?"

Analytics 125

Analytics Metrics SEM Web 125

ConversionXL

JUNE 24, 2014

Going social improves the quantity and quality of data your marketing team receives, enabling you to make more informed decisions about everything your business does – including marketing & customer retention strategies. However, be aware that any slips in customer service or problems with products can also go viral.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

Going social improves the quantity and quality of data your marketing team receives, enabling you to make more informed decisions about everything your business does—including marketing and customer retention strategies. However, be aware that any slips in customer service or problems with products can also go viral. Image source.

Social Network 73

Social Network Viral Social Media B2C 73

blog.expensify.com

APRIL 24, 2012

Had I known it was going to take the internet by storm I probably would have been a bit more careful with my word choice (especially referring to.NET as a language, doh!). Happy Look Like an Idiot on the Internet Day. If your desire was to make yourself look like an ignorant internet troll … I believe you have succeeded.

Java 107

Java PHP Software Review Coder 107