Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

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Campaign Cost Viral Marketing 167

Startup Professionals Musings

MARCH 26, 2010

Every time I see a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Viral 141

Viral Cost Marketing SEM 141

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Lead Generation 285

Lead Generation SEM Viral Marketing 285

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a book a while back that I like, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Viral 120

Viral Lead Generation Customer SEM 120

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, just published a new book that I like,” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. The Lean Startup Intensive is tomorrow at Web 2.0. Just put in your credit card.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. The Lean Startup Intensive is tomorrow at Web 2.0. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). Further reading The best paper I have read on split-testing is " Practical Guide to Controlled Experiments on the Web: Listen to Your Customers not to the HiPPO " - it describes the techniques and rationale used for experiments at Amazon.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Cracking the Code

FEBRUARY 12, 2007

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Getting the most of your online marketing: the In & Out of SEM/SEO. Labels: internet , Portfolio. Cracking The Code. Monday, February 12, 2007. on a scale of 1-4). on a scale of 1-4). Posted by Philippe Botteri.

Software Review 48

Software Review SEM Marketing Las Vegas 48

Up and Running

JULY 26, 2016

There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things. See Also: The Top 10 Tools for Tracking Your Web Metrics. It’s significantly easier to get a press mention from smaller bloggers or internet evangelists (Youtube, Scoop.it).

Revenue 60

Revenue Acquisition Channel Campaign 60

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? Key To Your Digital Success: Web Analytics Measurement Model. Six Tips For Improving High Bounce / Low Conversion Web Pages. How To Excite People About Web Analytics: Five Tips. The 10 / 90 Rule for Magnificent Web Analytics Success. Who Owns Web Analytics?

Analytics 125

Analytics Metrics SEM Web 125

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Or if your lifetime value is high enough, you can just keep spending on SEM.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

SEPTEMBER 18, 2008

On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. The Lean Startup Intensive is tomorrow at Web 2.0.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

MARCH 13, 2009

If the viral coefficient is 0.9, Here was our experience at IMVU, which I have seen replicated at many other consumer internet startups. Start with a five-dollar-a-day SEM campaign. the most sensible SEM advice Ive read - discussed in the context of a real situation. The Lean Startup Intensive is tomorrow at Web 2.0.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

SEPTEMBER 29, 2008

So you do a split-test, and you discover that Feature X causes people to spend 20% more time on a given part of your product, say a particular web page. We built and are refining a communications and productivity Web 2.0 The Lean Startup Intensive is tomorrow at Web 2.0. Is that a success? tool for a large public Utility.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Keep up the blogging and web casts and we will keep listening and growing. You sell a product that requires an internet connection and a web browser for access, which means your prospects are online!

Software Review 48

Software Review North America Europe Metrics 48

marketingland.com

JULY 11, 2012

Recognizing the industry needed a scalable design strategy that acknowledged the growing stable of web-enabled devices, Ethan Marcotte coined the term “responsive web design.”. Marcotte’s recent book, also titled Responsive Web Design , defined the idea as having three key pieces: Flexible, grid-based layouts. Media queries.

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Email Mobile SEO Search 49