Startup Professionals Musings

MARCH 16, 2016

Sweat equity. This unpaid work component is sized in dollars, added to any funds contributed, to represent the total contribution of a founding partner and converted to an equity ownership percentage in a new startup. This term is used to describe non-traditional ways to incent growth such as social-media and viral marketing.

Software Review 120

Software Review Sweat Equity Accredited Investor Angel Investor 120

Startup Professionals Musings

MAY 1, 2021

Those at the other extreme don’t look up from the grindstone long enough to notice whether all their work is producing sweat equity or just sweat. Word of mouth advertising and viral marketing cost big bucks these days so budget for it. Some say the Internet is a metaphor for our brains. Marketing is top priority.

Sweat Equity 400

Sweat Equity Intellectual Property Startup Viral 400

Startup Professionals Musings

APRIL 29, 2012

Those at the other extreme don’t look up from the grindstone long enough to notice whether all their work is producing sweat equity or just sweat. Word of mouth advertising and viral marketing cost big bucks these days so budget for it. Some say the Internet is a metaphor for our brains. Marketing is top priority.

Sweat Equity 256

Sweat Equity Intellectual Property Entrepreneur Viral 256

Startup Professionals Musings

MAY 18, 2013

Those at the other extreme don’t look up from the grindstone long enough to notice whether all their work is producing sweat equity or just sweat. Word of mouth advertising and viral marketing cost big bucks these days so budget for it. Some say the Internet is a metaphor for our brains. Marketing is top priority.

Sweat Equity 251

Sweat Equity Intellectual Property Startup Viral 251

Startup Professionals Musings

NOVEMBER 12, 2010

Those at the other extreme don’t look up from the grindstone long enough to notice whether all their work is producing sweat equity or just sweat. Word of mouth advertising and viral marketing cost big bucks these days so budget for it. Some say the Internet is a metaphor for our brains. Marketing is top priority.

Sweat Equity 222

Sweat Equity Intellectual Property Viral Salary 222

www.virtuosimedia.com

MARCH 8, 2012

Internet Security. Startup internet projects often arrive slightly buggy at first and if the entrepreneur didn’t take the time to research the market in advance, the product can be dead on arrival. It’s simply an untenable situation to expect the technical co-founder to assume the full burden of risk through sweat equity.

Technical Cofounder 41

Technical Cofounder Cofounder Technical Review NDA 41

Startup Professionals Musings

APRIL 2, 2013

The hot term these days is “viral marketing”, meaning we won’t do any marketing, but our product is so great that everyone will know about us anyway by word of mouth and through Internet social networks. Investors expect the founder and other principals to have “skin in the game,” over and above “sweat equity.”

Sweat Equity 277

Sweat Equity Intellectual Property Entrepreneur Viral 277