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The only reason my kids know Evian or Volvo Trucks or TrueMove (Thailand), among many other brands, is because of their work on YouTube. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), On one of the most visited page on the internet. but commitment to uniqueness is inconsistent.
He mentors young startups at Singapore Management University and True Incube Thailand , a 500 Startups Partner. Rely on cheaper forms of marketing : Blogging, email, viral tactics etc. Social proof is one of the most powerful elemental forces of the internet, at your disposal. So what do startups do? Then there are growth hacks.
Cheaper and faster is also something that we can expect from the internet, which is set the cover even more obscure corners of the globe. You just need a laptop, the right software and an internet connection. One day they're living in a hotel in Chiang Mai, Thailand, the next they're couchsurfing in Australia.
The only blog post I had ever written went viral in 2014. I set up my business to be distributed, so although my company is based out of Scottsdale, Arizona, I live in Thailand most of the time. This all happened at a time when the internet was evolving into what we now know as the World Wide Web. Eventually, I left.
In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. These companies, the, this business model has been in effect for, since the beginning of the internet. And other countries like Thailand, South Korea have experimented with different methods. And we get Gmail for free.
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