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Viral Marketing Costs Real Money These Days

Startup Professionals Musings

Every time I see a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

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How To Reinvent Yourself As A Business Startup Today

Startup Professionals Musings

They know how to capitalize on social media, viral marketing, events, and the new tools of the trade. The best sales people in any company are highly focused, and self-motivated by the commissions they can earn by closing a few big deals. They are always ready to move on to the next big opportunity as markets change.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

Everything we were taught pre-Internet is still relevant. They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. And you thought the Internet was a meritocracy where the best ideas win?

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6 Lessons Most Entrepreneurs Only Learn On The Street

Startup Professionals Musings

With information overload due to the Internet, you need to find your customers, rather than assume they will find you. That first burst of customers via word-of-mouth or a viral video won’t sustain your growth. Survival requires regular updates. Even the best solutions require marketing to survive.

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It’s Morning in Venture Capital

Both Sides of the Table

By the end of 2011 the Internet population was estimated at 2.3 billion, with 275 million in North America alone (source: Internet World Stats) and an astounding global penetration of 33% of the world’s population. Internet usage a decade ago was less than 1 hour per day and was restricted to narrowband communications.

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5 Popular Freelance Opportunities In This Gig Economy

Startup Professionals Musings

They know how to capitalize on social media, viral marketing, events, and the new tools of the trade. The best sales people in any company are highly focused, and self-motivated by the commissions they can earn by closing a few big deals. They are always ready to move on to the next big opportunity as markets change.

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The only 2 ways to build a $100 million business

Version One Ventures

Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. High LTV can usually be found in transactional or subscription businesses.