Steve Blank
JUNE 8, 2021
Although the class was run completely online, and even though they were suffering from Zoom fatigue, the 10 teams of 42 students collectively interviewed 1,142 beneficiaries, stakeholders, requirements writers, program managers, industry partners, etc. Team Fleetwise – Vehicle Fleet Management. All the presentations are worth a watch.
Steve Blank
NOVEMBER 13, 2020
In 1991 we went to war in Desert Storm to evict Iraq out of Kuwait. Iraq was also launching Scud missiles and we used Strategic Missile warning capabilities that we have (in space) to detect ICBMs, and we used them to be able to give warning of these smaller rockets. Desert Storm and Space. And that really was the first space war.
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Steve Blank
SEPTEMBER 17, 2013
Graduation day with classmate Joseph Helton (right), killed in action in Iraq in 2009. Our existing Capstone senior engineering design course followed the defense acquisition process; the focus of defense acquisition is to “nail down requirements” early and manage customer expectations to “avoid requirements creep”.
YoungUpstarts
SEPTEMBER 4, 2013
“ Loveworks ” builds on that premise, and looks at how various marketing concepts – some of which, like virality, have become the epitome of hype – are exemplified through these marketing examples as executed by Saatchi & Saatchi across the world in various categories for different clients.
Steve Blank
JUNE 12, 2020
The eight teams spoke to over 945 beneficiaries, stakeholders, requirements writers, program managers, warfighters, legal, security, customers, etc. Army as a special operations light infantry squad leader in Iraq and Afghanistan. Tom Bedecarré the founder and CEO of AKQA, the leading digital advertising agency.
ConversionXL
OCTOBER 18, 2018
In the modern office, if someone has great creative ideas, the Halo Effect makes us more likely to admire that same person’s copywriting or management skills. Managers and employees encounter false expertise in three ways: Promotions. invasion of Iraq in 2003 as a classic example.) Hiring and management are internal challenges.
Steve Blank
APRIL 25, 2016
The 8 teams spoke to 115 beneficiaries (users, program managers, etc.); The teams are beginning to understand that beneficiaries mean “Not the name of an organization but all the stakeholders in an organization (users, program managers, saboteurs, legal, finance, etc.)” Advanced Lecture: Concept to Deployment in the DOD.
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