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Fund Raising is a Means Not an End

Steve Blank

The test is: If you add one more sales person or spend more marketing dollars, does your sales revenue go up by more than your expenses? What are revenue strategy and pricing tactics? If you’re a scalable startup, you want to spend small amounts of money (seed capital) as you run experiments testing your hypotheses.

article thumbnail

Fund Raising is a Means Not an End

Steve Blank

The test is: If you add one more sales person or spend more marketing dollars, does your sales revenue go up by more than your expenses? What are revenue strategy and pricing tactics? If you’re a scalable startup, you want to spend small amounts of money (seed capital) as you run experiments testing your hypotheses.