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Strategy Roundtable: Spotlight On Jacksonville, Florida

ReadWriteStart

Today's roundtable was co-hosted with the Jacksonville Startup Weekend. This past weekend, the Jacksonville entrepreneurship community hosted their own version of this exciting program. This is the domain of PPC and SEO, and the market is very competitive, buying extremely expensive.

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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

ConversionXL

For example, if you go to our Jacksonville page, there’s no way our headline can’t have the words “lawn service” and “Jacksonville” in them, even though with Adwords we’ve found better converting headlines. PPC – Goal is traffic & conversions (Focus on ROI for conversion)”. Usually not both.

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