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Why vanity metrics are dangerous

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."

Metrics 167
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Massacre at IBM

Steve Blank

That earned us the right to ask questions of fact about their department’s mission, goals, operations, volumes, tools, methods, and success metrics. In December and January we met with ten customers in Korea, Japan, and China. We did a quick overview of the product. We asked, “Given all that, what problems are you having?”

San Jose 261
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

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How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

ConversionXL

That’s why Customer Acquisition Cost (CAC) is such a critical metric. LTV/CAC – Understanding the golden metric. Often touted as the north star for businesses, LTV/CAC is the single most important metric to gauge business health. Therefore, the best way to measure churn is against your own metrics. Conclusion.

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Lessons Learned: The metrics and levers of engagement.

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

Metrics 88
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Minimum Viable Product: a guide

Startup Lessons Learned

In a lot of cases, this requires a lot of energy invested in talking to customers or metrics and analytics. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23.

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Twitter Link Roundup #89 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Display Ads Lift Branding Metrics – [link]. Old People Line Up To Clean Radiation in Japan [Japan] – [link]. Important for bloggers: New Jersey supreme court denies blogger protection under press shield law – [link]. 37 Creative Shoes Advertisements – [link]. Empire Avenue Strikes Out – [link].