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Local SEO Tips For Small Business Owners

Duct Tape Marketing

My guest for this week’s episode of the Duct Tape Marketing Podcast is a web designer and SEO expert, founder of Kansas City SEO Website Design , Duct Tape Marketing Certified Consultant and co-author of the award-winning book The Small Business Owner’s Guide to Local Lead Generation.

SEO 28
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5 Ways Writing A Book Will Supercharge Your Online Presence

Duct Tape Marketing

Fast-forward six months, now I am part of an amazing team of fellow consultants that has launched The Small Business Owner’s Guide To Local Lead Generation – another book that is well on its way to Amazon Best Seller status. In other words, you are no longer just “Your Name”, you are “Your Name, author of…”. Online Trust.

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What is Structured Data & Schema for Websites & SEO?

Duct Tape Marketing

Here are some examples where you see structured data on the SERPs: Knowledge Graph: the upper right box that shows up in search results for company name searches or brand searches. He owns & operates Kansas City Web Design®, a top Kansas City web design agency , and Kansas City SEO®.

SEO 28
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Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years. How can paid search assist in lead generation? Have you ever wondered what time your go-to coffee shop closes, and typed their name in on Google search or Maps to scope their hours?

Search 75
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Must-Have Website Elements for Professional Services

Duct Tape Marketing

It needs to act as an actual tool for your business and work as a lead generating machine. Nurture and convert – This is where the whole lead generation component comes into play. A sub-promise is a trust factor that a company offers (such as “Kansas City’s most trusted”).

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Transcript of How to Tap Into the Subscription Economy

Duct Tape Marketing

I know I’ve subscribed for my Kansas City daily paper for years, but I think you’re talking about something much larger than that. So best place is just probably to hop on over to my website, which is my name, A-N-N-E, don’t forget the silent E, Janzer, J-A-N-Z-E-R. Anne Janzer: Indeed, indeed. I want to do it.

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Transcript of How to Start Your Speaking Business

Duct Tape Marketing

” I felt like we have built really good systems and processes for how do you actually consistently find a book gigs without having the big platform or having a big name. There’s certain lead generation that can happen that may not have come actually from pitching or offering anything from stage. How do I do that?”