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What is Structured Data & Schema for Websites & SEO? For business owners and even for many marketing consultants, search engine optimization can seem like a headache – especially when it comes to any level of technical SEO. Schema is a topic that many in SEO service providers find to be complicated and difficult.
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Fast-forward six months, now I am part of an amazing team of fellow consultants that has launched The Small Business Owner’s Guide To Local LeadGeneration – another book that is well on its way to Amazon Best Seller status. Organic SEO. If you launch a book effectively, you will also create a standalone book website.
Furthermore, a physical address is both an on-page and off-page SEO ranking factor. Your address is also an off-page local SEO ranking factor. You should make it a priority to include customer reviews on your website and research more on how to get clients to leave a Google maps review to improve your local SEO visibility.
Being a guest on podcasts, getting yourself booked on podcasts, is a really, really great SEO tactic, great brand-building tactic. I know I’ve subscribed for my KansasCity daily paper for years, but I think you’re talking about something much larger than that. You get great back links. Anne Janzer: Indeed, indeed.
If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years. How can paid search assist in leadgeneration? But why not just focus on SEO and call it a day? I recently did a search for a local business: I Googled plumbers in my hometown of KansasCity.
It needs to act as an actual tool for your business and work as a leadgenerating machine. Your website has many jobs these days and should help you: Get found – Search engine optimization (SEO) should be a priority for your business to help you rise above the competition in search engine results pages.
SEO for Growth written by John Jantsch read more at Duct Tape Marketing. The word growth carries a strategic element to this topic and as you’ll hear in this episode I think basic SEO practices must become a part of planning, messaging, editorial decision making and even to some degree the products and services offered by a business.
They may think their problem is “not having enough money” but in reality the problem could be “not able to close sales” or “inefficient leadgeneration” or “misuse of funds” or…any number of issues. It is imperative to help our customers see the problem clearly, too. CBNation.co
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