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Local SEO Tips For Small Business Owners

Duct Tape Marketing

My guest for this week’s episode of the Duct Tape Marketing Podcast is a web designer and SEO expert, founder of Kansas City SEO Website Design , Duct Tape Marketing Certified Consultant and co-author of the award-winning book The Small Business Owner’s Guide to Local Lead Generation. Marketing Podcast with Phil Singleton.

SEO 28
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5 Ways Writing A Book Will Supercharge Your Online Presence

Duct Tape Marketing

Fast-forward six months, now I am part of an amazing team of fellow consultants that has launched The Small Business Owner’s Guide To Local Lead Generation – another book that is well on its way to Amazon Best Seller status. In other words, you are no longer just “Your Name”, you are “Your Name, author of…”. Online Trust.

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What is Structured Data & Schema for Websites & SEO?

Duct Tape Marketing

Here are some examples where you see structured data on the SERPs: Knowledge Graph: the upper right box that shows up in search results for company name searches or brand searches. He owns & operates Kansas City Web Design®, a top Kansas City web design agency , and Kansas City SEO®. Product ratings in Search results.

SEO 28
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Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years. How can paid search assist in lead generation? Have you ever wondered what time your go-to coffee shop closes, and typed their name in on Google search or Maps to scope their hours?

Search 76
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Must-Have Website Elements for Professional Services

Duct Tape Marketing

It needs to act as an actual tool for your business and work as a lead generating machine. Nurture and convert – This is where the whole lead generation component comes into play. A sub-promise is a trust factor that a company offers (such as “Kansas City’s most trusted”).

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Why Online Reviews Are Almost As Good As Actual Referrals

Duct Tape Marketing

The impact of positive reviews from total strangers is incredibly powerful, even if their testimonial fails to put a face with a name. Jason Keeler is the Director of Digital Marketing at EAG Advertising & Marketing , Kansas City’s small business ad agency. The Impact On Local Search.

Kansas 77
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Transcript of How to Tap Into the Subscription Economy

Duct Tape Marketing

I know I’ve subscribed for my Kansas City daily paper for years, but I think you’re talking about something much larger than that. So best place is just probably to hop on over to my website, which is my name, A-N-N-E, don’t forget the silent E, Janzer, J-A-N-Z-E-R. Anne Janzer: Indeed, indeed. I want to do it.