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In fact, I actually spoke at a conference in LasVegas for digital dealer. We’ve had over 20,000 people download that free tool that we built, and the key metric there is if somebody has used that free tool, their conversion rate on our paid product is three times higher than those who have not. Matt Watson: Yeah.
This was the first spot, the Hoover Dam in LasVegas. It made this site very sticky and it grew organically through viral word-of-mouth as a result of doing that. In the Magic site’s case it was a forum that would grow virally by itself. I went to a lot of places during this time, so it was quite incredible.
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