Lead Generation Leadership Retention 
YoungUpstarts
OCTOBER 10, 2017
Millennial CEOs in today’s business climate face a changing role from the traditional leadership image of the suit in the C-suite, especially when it comes to sales. It’s becoming increasingly important for top leadership to work directly with their sales managers to develop a stellar sales process.
Duct Tape Marketing
AUGUST 22, 2024
As businesses increasingly seek scalable marketing leadership, the demand for fractional CMOs has surged. Key Takeaways: Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. But not so much the supply. 05:44] One word: Branding!
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YoungUpstarts
SEPTEMBER 12, 2012
The company was having a noticeable customer retention issue several years ago. Retention rates had declined from the high 90s to the mid 80s, which senior management felt the need to address quickly. As a result, retention rates rebounded back up to the high 90s. SAS Canada is a good case in point. Close the sale.
YoungUpstarts
OCTOBER 10, 2012
SAS Canada “customer champions” helped the firm restore declining customer retention rates—which had fallen as low as the mid-80s percent — back to the firm’s traditional high retention rates of 97-98 percent. Short, well-told customer story videos proved most powerful, exponentially increasing engagement and lead generation for Intel.
ConversionXL
JUNE 15, 2021
It must align with the marketing funnel stages (awareness, consideration, conversion, retention) as well as the customer journey. Whether that’s to: Intrigue (awareness); Educate (consideration); Influence a purchase (conversion); Or inspire engagement (retention). Retention—Inspire engagement. Storytelling mistakes to avoid.
Duct Tape Marketing
SEPTEMBER 14, 2024
Gottlieb, an inspirational business leader, and Harvard Business School executive education alumnus, champions a leadership philosophy centered on strategy, empowerment, and consistent execution while founding charitable initiatives like “Windows for a Cause” and “Baths for the Brave.” Yeah, you'd call it a leadership book, I suppose.
The Startup Magazine
JANUARY 9, 2024
This also helps to establish trust among your staff, who will be much more motivated to stay and grow with the firm, keeping your talent retention levels high, which is especially crucial in every sector. Hire dependable managers It’s no secret that the performance of a team is a reflection of its leadership.
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