ConversionXL

JANUARY 30, 2013

While Google+ on the other hand had the lowest % of clicks, lowest number of sales made, but still managed the biggest average order value. Lead generation. How many new leads are you getting thanks to your social media efforts? Facebook had the most clicks, most number of sales made AND the lowest average order value.

Social Media 134

Social Media Sales Media Social Network 134

Duct Tape Marketing

OCTOBER 27, 2017

They’re important for networking, brand building, and lead generation. You set up meetings with potential partners, customers, and dormant leads who finally seem ready to take the plunge. Increase options and redemptions. Texting will ensure you develop a lasting relationship with both leads and customers.

Marketing 60

Marketing Redemption Channel SMS 60

Occam's Razor

DECEMBER 9, 2013

Some of your micro-outcomes were likely already connected to your offline existence (maps, phone calls, offer redemptions, etc.). For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate.

Analytics 165

Analytics Marketing Channel Metrics 165