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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Leads on the other hand are qualified prospects that have voluntarily given some identifying information that makes them known in some way. If you’ve ever heard of “lead generation” site, then you get it.

Analytics 113
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How To Start and Grow Your SEO Business — 2021 Guide

Up and Running

In this piece, we look at how you can start growing your SEO business, from business plans to lead generation. Optimize page titles, meta descriptions, and URLs: metadata is essential for targeting local keywords. What is an SEO business? For those not in the know, SEO refers to search engine optimization.

SEO 147
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What is Structured Data & Schema for Websites & SEO?

Duct Tape Marketing

MicroData , as defined by Wikipedia, is a WHATWG HTML specification used to nest metadata within existing content on web pages. RFDa or Resource Description Framework in Attributes is another format that adds a set of attribute-level extensions to HTML, XHTML and various XML-based document types for embedding rich metadata within web pages.

SEO 28
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How Startups Can Benefit from a Dedicated SEO Agency

The Startup Magazine

SEO – Search Engine Optimization for Online Marketing By optimizing content, website structure and technical elements, SEO agencies help startups improve visibility, increase lead generation, and establish authority. While SEO takes time, the long-term return on investment makes it a strategic choice.

SEO 88
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How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

And what the researchers, what the studies show is that optimally you have a roughly 50 50 balance and spend between brand and lead generation. Metadata is a perfect example. They may even save your life, but they don't produce long-term health and wellness. And so you need 'em both. John Jantsch (14:04): Yeah.

B2B 97
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12 Essential Checks Before Launching Your Website

YoungUpstarts

Titles and metadata. Research target keyword phrases, then optimize your metadata (page title tag, meta description, and meta keywords) as well as your copy with at least one keyword per page. Forms are a great feature for lead generation, but they’re only useful if they work and actually notify you of a new submission.

Metadata 173
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Is Emotion Necessary To Make More Sales?

ConversionXL

Because Rehabs.com makes it’s money as a lead generation site, this emotional campaign was a huge success. These “micro-emotions” as Malcolm Gladwell calls them , are the metadata of human interaction. Case Study #2 MailChimp Gets A Friendlier Design – Increases customer base by 600% In A Year.

Sales 126