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Here are the highlights: Only 2% of companies are tracking leadgeneration to sales metrics. Leads on the other hand are qualified prospects that have voluntarily given some identifying information that makes them known in some way. If you’ve ever heard of “leadgeneration” site, then you get it. What to do?
In fact, I often hear many experienced web designers and SEO specialists that either don’t use schema or have difficulty implementing this newer type of SEO website code – and this is understandable once you start browsing through the thousands of pages at Schema.org. Aggregate Star Review Ratings in search results. Think about it.
Click on over and give us a review on iTunes, please! These are big enterprise expensive software system. And what the researchers, what the studies show is that optimally you have a roughly 50 50 balance and spend between brand and leadgeneration. Metadata is a perfect example. Like this show? It does a good job.
Titles and metadata. Research target keyword phrases, then optimize your metadata (page title tag, meta description, and meta keywords) as well as your copy with at least one keyword per page. Forms are a great feature for leadgeneration, but they’re only useful if they work and actually notify you of a new submission.
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