Remove Lead Generation Remove Metadata Remove Software Review
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Leads on the other hand are qualified prospects that have voluntarily given some identifying information that makes them known in some way. If you’ve ever heard of “lead generation” site, then you get it. What to do?

Analytics 113
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What is Structured Data & Schema for Websites & SEO?

Duct Tape Marketing

In fact, I often hear many experienced web designers and SEO specialists that either don’t use schema or have difficulty implementing this newer type of SEO website code – and this is understandable once you start browsing through the thousands of pages at Schema.org. Aggregate Star Review Ratings in search results. Think about it.

SEO 28
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How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

Click on over and give us a review on iTunes, please! These are big enterprise expensive software system. And what the researchers, what the studies show is that optimally you have a roughly 50 50 balance and spend between brand and lead generation. Metadata is a perfect example. Like this show? It does a good job.

B2B 94
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12 Essential Checks Before Launching Your Website

YoungUpstarts

Titles and metadata. Research target keyword phrases, then optimize your metadata (page title tag, meta description, and meta keywords) as well as your copy with at least one keyword per page. Forms are a great feature for lead generation, but they’re only useful if they work and actually notify you of a new submission.

Metadata 173