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In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. And what the researchers, what the studies show is that optimally you have a roughly 50 50 balance and spend between brand and leadgeneration. Metadata is a perfect example. And so you need 'em both. It does a good job.
In a separate study done by viral content agency Fractl , they showed participants 30 of the top 100 images on Reddit, asking them to look at the image, then to the corresponding emotion on Robert Plutchik’s Wheel Of Emotion. Because Rehabs.com makes it’s money as a leadgeneration site, this emotional campaign was a huge success.
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