Occam's Razor

JULY 1, 2008

This is very effective for many kinds of websites, be they ecommerce or technical support or lead generation or whatever else is your quest in life. :). Use unique prices, promotions, coupons etc in your online marketing and then track the redemption of these through your offline (phone or retail) channels. Nice ain't it?

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

JANUARY 30, 2013

Wrong metric. The problem is with the metrics used – direct sales are a very bad metric to use for social. Blasting “buy my crap” on social media will not lead to anything. So direct sales numbers are not a good metric to look at when it comes to social media, but what is then? Lead generation.

Social Media 134

Social Media Sales Media Social Network 134

Occam's Razor

DECEMBER 9, 2013

Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Some of your micro-outcomes were likely already connected to your offline existence (maps, phone calls, offer redemptions, etc.). For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate.

Analytics 165

Analytics Marketing Channel Metrics 165