Startup Professionals Musings

DECEMBER 7, 2010

These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Put out regular press releases for search purposes and general visibility.

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Put out regular press releases for search purposes and general visibility.

Marketing 146

Marketing SEM Viral Social Media 146

Duct Tape Marketing

NOVEMBER 13, 2018

Your website is the heart of your business’s online existence, so ensuring that it’s designed to maximize lead generation is critical to securing long-term success for your company. You’re not going to generate any leads from a site that is in hiding. But not everyone understands how to optimize that online presence.

SEO 78

SEO Lead Generation Design Search 78

Up and Running

MAY 21, 2014

But think that that, you know, leads to a great deal of the disconnect that you see; a lot of sales teams are measured on deals closed, and marketing teams are measured on leads generated, and sometimes leads generated is a very fuzzy term when it comes to actually business that can be closed.

Marketing 72

Marketing Social Media Sales Media 72

Up and Running

JULY 29, 2011

To provide a direct link to a lead generation tool like a white paper or a free report. I’ll mention your name and your website address when I answer the question (anonymous questions are also welcome!) And yet, we see more and more of these funny matrix boxes in magazine ads and on websites.

Japan 76

Japan Social Media Viral Lead Generation 76

unbounce.com

DECEMBER 11, 2012

Name (required). Download our free white papers and reports for some bedtime conversion optimization reading. Lead Generation. Lead Generation. DA Lewis says: December 11, 2012 at 2:54 pm. 34/50, higher because of non-relevant bits. Good ideas to consider as I go forward. Thanks for sharing.

PPC 94

PPC Social Media Conversion Elevator Pitch 94

www.foliomag.com

JULY 31, 2012

Lead Generation. White Papers. T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest. First Name. Company Name. * Paper Merchants. Reader Service and Lead Generation. B2B: Business Media.

Social Media 40

Social Media Rhode Island Media South Dakota 40

www.rocketwatcher.com

NOVEMBER 8, 2010

For example I’ve seen folks track branded organic searches (where the person came to the site by searching on your company or product name) against a “pr&# lead source. There are also other thing to think about. It all depends on what programs you are running and how you want to measure the overlap. April Amrita Reply 13.

B2B 42

B2B Metrics Marketing Startup 42

Duct Tape Marketing

SEPTEMBER 8, 2011

You’ve probably also seen or felt the impact of this mentality in the offering of free white papers, how to seminars and evaluation sessions. But what about in a lead generation environment where you’re trying to create awareness and land an appointments? In the email use the prospect’s name only in the subject line.

Lead Generation 77

Lead Generation Vertical Naming Email 77