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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. According to Google, a good CTR in the search network is one that is above 1%. The post Why Keyword Themes +Modified Broad Match = Winning PPC Strategy appeared first on ConversionXL.

PPC 114
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6 Tactics for Turning Your Website into a Lead Generating Machine

Duct Tape Marketing

6 Tactics for Turning Your Website into a Lead Generating Machine written by Guest Post read more at Duct Tape Marketing. Your website should be a mechanism in your business that allows you to convert prospective visitors into interested leads who will later become customers and advocates for the products and services that you sell.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. More networking and curated roundtables, less gurus and swag. He explained how lead generation uses a short term, sales-focused strategy. It has extremely low close rates, and high volumes of junk leads.

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A Primer to Setting Up Your Own Affiliate Marketing Program

ConversionXL

After unsuccessfully running the program themselves for a while, they hired an outsourced program manager to manage the program and used an affiliate network to find new affiliates & manage the technology part of the program. Either go with an affiliate network or use specialized software in-house. image source.

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Growing a Profitable Marketing Consulting Practice: My First Year as a Duct Tape Marketing Consultant

Duct Tape Marketing

I remember thinking, “this is how I want to model my consulting business,” but rather than joining John’s Duct Tape Marketing Consultant Network which he was also promoting, I simply mimicked them! Before Joining the Network. Enter the Duct Tape Marketing Consultant Network. I even ripped off some of their website verbiage.

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Think About Customer Experience, Not Just Conversion Optimization

ConversionXL

Focusing on conversions can lead you in the wrong direction. We still have lead generation, free trials, software downloads that we’re optimizing for. Sure there is revenue generation down the line, but we might be focused on widening the funnel first (increasing conversion rate on landing pages etc). But some are.

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How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

Sponsors will have different reasons for backing your project: sales, lead generation, brand awareness, product launches , corporate social responsibility, etc. For advertising opportunities, research PPC, print, and traditional media fees based on similar audiences and value the asset accordingly. Audience data.

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