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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. Testing ads is important, because the ad that generates the highest CTR may not be your strongest converting ad or your highest value ad. Blog Lead Generation Adwords Ppc'

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6 Tactics for Turning Your Website into a Lead Generating Machine

Duct Tape Marketing

6 Tactics for Turning Your Website into a Lead Generating Machine written by Guest Post read more at Duct Tape Marketing. Your website should be a mechanism in your business that allows you to convert prospective visitors into interested leads who will later become customers and advocates for the products and services that you sell.

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How To Start and Grow Your SEO Business — 2021 Guide

Up and Running

In this piece, we look at how you can start growing your SEO business, from business plans to lead generation. For those not in the know, SEO refers to search engine optimization. Indeed, it is often in constant competition with PPC for budget. What is an SEO business? SEO takes time to execute and take effect.

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10 Ways to Supercharge Your B2B Lead Generation Efforts

Duct Tape Marketing

10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. B2B lead generation seems to be a mystery to many marketers. Social media as a lead generation tool is simply a really powerful way to build and nurture relationships.

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How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

Sponsors will have different reasons for backing your project: sales, lead generation, brand awareness, product launches , corporate social responsibility, etc. For advertising opportunities, research PPC, print, and traditional media fees based on similar audiences and value the asset accordingly. Audience data.

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Growing a Profitable Marketing Consulting Practice: My First Year as a Duct Tape Marketing Consultant

Duct Tape Marketing

If you make the mistake of purchasing such a program from one of these “so-called” gurus, what you usually get is simply a “fly-by-night” lead-generation strategy. As a result of applying the Marketing Hourglass to my own practice, I have created a steady source of leads for my business. Trust me, I know.

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How to Attract Quality Leads with Your PPC Strategy

Duct Tape Marketing

How to Attract Quality Leads with Your PPC Strategy written by Guest Post read more at Duct Tape Marketing. Your PPC campaign is useless if it doesn’t provide you with quality, converting leads. Your PPC campaign will only do as well as its worst-performing part. photo credit: photopin. Leave no stone unturned.

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