Occam's Razor

JULY 1, 2008

You also work at a large retailer that sells stuff cheap and when people purchase at your big box store you collect this information: A unique persistent customer id (which the customer kindly forks over), the product purchased by the customer and the store at which they purchased it. See if they then go buy the product in the stores.

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

JANUARY 30, 2013

It’s even worse when you are just starting out, trying to get your product to the market. Lead generation. How many new leads are you getting thanks to your social media efforts? One thing to remember is that leads from social media are different from your traditional leads. Again, not good.

Social Media 134

Social Media Sales Media Social Network 134

Duct Tape Marketing

OCTOBER 27, 2017

They’re important for networking, brand building, and lead generation. You set up meetings with potential partners, customers, and dormant leads who finally seem ready to take the plunge. Increase options and redemptions. As a marketer, you want to get the most out of all the channels available to you.

Marketing 59

Marketing Redemption Channel SMS 59

Occam's Razor

DECEMBER 9, 2013

Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media).

Analytics 165

Analytics Marketing Channel Metrics 165