Lead Generation Programming Sales Cycle Security 
ConversionXL
JUNE 2, 2022
Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. DocuSign combines both to fuel its sales funnel.
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.
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Duct Tape Marketing
NOVEMBER 23, 2016
The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. What Exactly is Lead Scoring?
ConversionXL
MAY 27, 2022
In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter? Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers.
ConversionXL
MAY 27, 2022
In this article, you’ll learn how to use demand to fuel your sales funnel, build relationships, and grow your business. What is demand generation? Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services.
ConversionXL
JUNE 2, 2022
ABM doesn’t stop at lead generation or new opportunities. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations.
ConversionXL
MAY 27, 2022
Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. Cognism saw this growth by ditching the linear funnel and delivering value upfront, replacing a traditional strategy that brought them low- or no-intent leads. Like SEO, demand generation is a long game.
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