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LeadGeneration – A Complete System written by John Jantsch read more at Duct Tape Marketing. Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post. Leadgeneration is essentially a game of channels more than tactics.
This is how you turn several blog posts into an ebook and an ebook into a lead converting seminar. This is how you continually reinforce your central themes or, putting it in practical marketing terms, your most important keyword phrases. This is how you make every word you write serve your long term business objectives.
People now use it for basic one to one communication far more frequently than the telephone and this behavior calls for expanded thinking around the topic in general. View it in that light and perhaps some creative uses leap to mind. All rights reserved.
LeadGeneration. Publication. Reader Service and LeadGeneration. Seminar/Training. Advertising and PublicRelations. Booth-related Services. Audience Development. Assn/Non-Profit. B2B: Business Media. City & Regionals. CMS Insights. Consumer Media. Design & Production. Digital Editions.
113 of the Best LeadGeneration Tools and Resources written by John Jantsch read more at Duct Tape Marketing. In each of the channels below I’ve listed some of my favorite tools and then linked to article and resources where you can learn more about the topic in general. PublicRelations Category on Duct Tape Marketing.
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