Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site?

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

JANUARY 30, 2013

analyzed conversion paths on 77,000 orders to determine what sources returned the most revenue. Lead generation. How many new leads are you getting thanks to your social media efforts? One thing to remember is that leads from social media are different from your traditional leads. Image credit.

Social Media 134

Social Media Sales Media Social Network 134

Occam's Razor

DECEMBER 9, 2013

Some of your micro-outcomes were likely already connected to your offline existence (maps, phone calls, offer redemptions, etc.). For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. You can add other costs if you have access to them.

Analytics 165

Analytics Marketing Channel Metrics 165