VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. like/+1/follow?

API 167

API Viral Startup Retention 167

Up and Running

AUGUST 16, 2021

According to research conducted by Bain & Company, an increase in customer retention of a mere 5% can potentially increase a brand’s profitability by nearly 95%. Instead, start simply and leverage lead generation forms and collect contact information for your email communications. Are loyalty programs worth it?

Customer 154

Customer Churn Rate Software Review eCommerce 154

Duct Tape Marketing

MAY 30, 2024

“We see agencies that are really good at lead generation, for example, they can make that phone ring, but if they’re not good at managing the relationship with the customer, they’re going to leave.” 19:00] What’s the average retention on an agency? [20:28] And that's when dudes started.

Mexico 85

Mexico Churn Rate San Diego Technical Review 85

ConversionXL

JUNE 2, 2022

In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. Think of it as a filter that helps you find the highest chance of return on investment, revenue potential, and profitability. ABM doesn’t stop at lead generation or new opportunities. Coordinated.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

NOVEMBER 23, 2022

Salesforce, for example, increased its revenue market share to 18.4% Product should be your main channel for customer acquisition, retention and expansion. He explained how lead generation uses a short term, sales-focused strategy. It has extremely low close rates, and high volumes of junk leads.

B2B 94

B2B Marketing Curation PPC 94

Hearpreneur

JANUARY 19, 2022

Especially during challenging times, retention is significantly more crucial than acquisition. Although our in-person services were put on hold, our eCommerce products, including virtual services tripled in revenue. Due to that, we decided to widen our client base to increase our revenue. Thanks to Gavin Johnson, Evking ! #3-

Entrepreneur 127

Entrepreneur Metrics Technical Review North America 127

ConversionXL

MAY 27, 2022

Inside sales CRM Close.io , for example, grew its company to $6+ million in annual revenue with thought leadership-fueled content marketing. Webinars as a demand generation tactic have benefited greatly from this. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation.

Demand 115

Demand Affiliate Audience Leadership 115

YoungUpstarts

DECEMBER 2, 2014

Making this switch will allow companies and employees to save up to $12,000 per employee per year, while offering a better employee health benefit program for recruiting and retention purposes. This is a massive savings and it will happen nationwide — there’s no arguing with that.

Software Review 224

Software Review Employee Retention Government 224

ConversionXL

OCTOBER 4, 2021

But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. Building loyalty starts with what you do post-purchase and continues with retention emails.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

NOVEMBER 9, 2021

The steadily climbing revenue and membership numbers also subtly leverage psychological priming , creating the unconscious connection that Memberstack means more members and more revenue. Delivers value to top-of-funnel users through various resources and begins the process of engagement and lead nurturing.

Audience 156

Audience Video Software Review Conversion 156

Duct Tape Marketing

SEPTEMBER 14, 2024

Creating a positive employee experience is essential for retention. We had 600 employees and doing about 150 million in revenue when I finally sold all the businesses a couple of years ago. Fuel your growth, boost revenue and save precious time by upgrading to active campaign today. It was quite a fun ride. powered by

Wisconsin 82

Wisconsin Cofounder Leadership Employee 82

Startup Professionals Musings

AUGUST 18, 2013

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 256

Social Media Media Product Conversion Ratio 256

ConversionXL

APRIL 18, 2017

My advice: referrals are great, but have another lead generation channel as well. ” If it’s a company that does $1M in revenue per year, and we increase sales by 1%, that’s $10,000 extra revenue (who knows about profit?). Getting results is hard. Competition is intense. How much do you charge per month?

Conversion 87

Conversion Framework Revenue Analytics 87

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. Lead generation sites can expect to double their conversion rates. User research is the foundation for those gains.

Design 111

Design Framework Product Development Technical Review 111

Startup Professionals Musings

JULY 27, 2012

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

YoungUpstarts

DECEMBER 4, 2018

This aids tremendously with our employee recruiting and retention strategy. As CMO of Compeat , Kristi Turner oversees product marketing strategy, competitive positioning, brand awareness, digital presence, customer retention, lead generation, inside sales, and internal and external communications.

Retention 113

Retention Employee Agile Differentiation 113

ConversionXL

JANUARY 24, 2017

Talia Wolf , CEO of taliagw.com CRO training and consulting, puts it this way: Talia Wolf: “The knowledge gained from a more in-depth approach increases retention rates and generates invaluable knowledge to every unit within the business. How do you do that?

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

JULY 3, 2014

With only 6% of senior executives believing that their companies understand their customers’ needs extremely well, it’s no wonder why customer acquisition and retention has become a substantial problem. You can create segments that reflect: Average revenue per user. The Case For Building Customer Personas Out Of Data-Driven Research.

Customer 133

Customer Analytics Conversion Lead Generation 133

ConversionXL

FEBRUARY 9, 2016

This means users love it, that there’s lots of retention and engagement, even at small numbers. Ryan Holiday , Author of The Obstacle Is The Way : “At the core, marketing is lead generation. For example, optimizing retention is a major component of growth hacking that most people ignore.

Retention 48

Retention Metrics Acquisition Conversion 48

Duct Tape Marketing

JULY 26, 2023

03:41] Number 2: Revenue and profit. [04:07] So the next one of course is revenue and profit marketing is driving a lot of that, right? So is your revenue growing compared to, you know, performance maybe in the industry or you know, what about profit margin? We'll go beyond sales to retention referral. Is there a focus?

Marketing 62

Marketing Artificial Inteligence Audio Retention 62

ConversionXL

JULY 1, 2014

If you want to start a loyalty program to improve customer retention , survey frequent buyers. Afraid: Works in my country: Works for me: Failed before, what’s different: While Noah didn’t disclose the exact lift in conversions or revenue this process brought about, he did say it “literally changed the product overnight.”.

Customer 76

Customer Design Software Review Lead Generation 76

Duct Tape Marketing

JULY 26, 2023

03:41] Number 2: Revenue and profit. [04:07] So the next one of course is revenue and profit marketing is driving a lot of that, right? So is your revenue growing compared to, you know, performance maybe in the industry or you know, what about profit margin? We'll go beyond sales to retention referral. Is there a focus?

Marketing 47

Marketing Artificial Inteligence Audio Retention 47

ConversionXL

SEPTEMBER 28, 2017

Macro conversions are the primary goal of your website, to convert user traffic into revenue. On the other side of the coin, micro conversions are actions a user completes that are either on the path to revenue-generating macro conversions or not directly related to revenue-generation at all. 2) Conversion rate.

Metrics 121

Metrics Acquisition Conversion Revenue 121

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. Let use the question in general way. I know that it depends of business, goals, measurement plan, resources and so on… But i talk in general. Strategy one… Prioritize by where you will make money for your client quickly.

Analytics 132

Analytics Marketing Campaign Metrics 132

ConversionXL

AUGUST 15, 2017

Leads generated. Once you do have a significant amount of traffic coming in (the number can vary, but a good ball park is when you hit 10k visits per month), then you can move on to the other metrics – like leads, conversion rate, and revenue. Different companies with different goals have different ideas of ROI.

Marketing 126

Marketing Analytics Conversion SEO 126

Duct Tape Marketing

OCTOBER 3, 2018

So the way I defined sales enablement for my book is to deliver a positive customer experience by equipping sales with knowledge, skills, processes, and tools, through cross functional collaborations, obviously that’s between sales and marketing, in order to increase sales velocity, sales retention, and also productivity. Drive revenue.

Sales 60

Sales Marketing Kansas City Kansas 60

ConversionXL

AUGUST 15, 2017

Leads generated. Once you do have a significant amount of traffic coming in (the number can vary, but a good ball park is when you hit 10k visits per month), then you can move on to the other metrics – like leads, conversion rate, and revenue. Different companies with different goals have different ideas of ROI.

Marketing 92

Marketing Analytics Conversion SEO 92

Up and Running

JANUARY 23, 2018

Work with leads generating companies like Salesripe. In other words, focus a good amount of effort on customer retention rather than customer acquisition. In other words, focus a good amount of effort on customer retention rather than customer acquisition. Perform Google searches (to identify buying trends for example).

Sales 82

Sales Metrics Business Plan Networking 82

ConversionXL

FEBRUARY 7, 2014

Having this data helps on every level from customer on-boarding and client training to content marketing & lead generation. So, assuming you already have a minimum viable customer base, let’s look at the ways you can grow your revenue in order to invest in content later. Reinvest % of revenue into traffic building.

Software 93

Software Churn Rate eCommerce Flash 93

Duct Tape Marketing

JANUARY 26, 2016

Increase top line revenue by X. Increase lead conversion by X. Increase quality leads by X. Increase retention. Once you understand, track and focus on lead generation and conversion channels you are on the path to understanding how every activity contributes to the overall health of the business.

Metrics 28

Metrics Retention Analytics Sales Cycle 28

ConversionXL

OCTOBER 30, 2021

Campaign Monitor research shows that segmented and personalized emails increase revenue by as much as 760%. At the bottom of your funnel, your marketing goal is to turn loyal customers into lead generators. Average revenue per user (ARPU): The average revenue of all current accounts (e.g., Lifetime value (LTV).

Customer 140

Customer Marketing Social Media CPA 140

Duct Tape Marketing

AUGUST 21, 2015

Spending more time to write good quality stuff that your potential customers want to know about, reduces the bounce rate (increasing experience), increases retention, as well as attracts more people to SHARE your articles. Google is moving towards quality content instead of quantity when determining page ranking.

Singapore 28

Singapore SEO Search Asia 28

YoungUpstarts

SEPTEMBER 12, 2012

The company was having a noticeable customer retention issue several years ago. Retention rates had declined from the high 90s to the mid 80s, which senior management felt the need to address quickly. As a result, retention rates rebounded back up to the high 90s. SAS Canada is a good case in point. their peers).

Customer 168

Customer Social Media Retention Canada 168

www.rocketwatcher.com

NOVEMBER 8, 2010

A good set of metrics will allow me to predict that if I spend $1 on a certain marketing tactic, I’m likely to get $X of revenue in Y days. Closed revenue – the actual value of the deal after it has closed. Opportunity Pipeline – the dollar value of the opportunity.

B2B 42

B2B Metrics Marketing Startup 42

YoungUpstarts

OCTOBER 10, 2012

SAS Canada “customer champions” helped the firm restore declining customer retention rates—which had fallen as low as the mid-80s percent — back to the firm’s traditional high retention rates of 97-98 percent. Short, well-told customer story videos proved most powerful, exponentially increasing engagement and lead generation for Intel.

Customer 154

Customer Fractional CTO Canada Technical Review 154

Duct Tape Marketing

AUGUST 22, 2024

A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. 12:00] Acquisition and Retention A fractional CMO should focus on both customer acquisition and retention. Alright, acquisition and retention. 05:44] One word: Branding! No shocker there.

Leadership 79

Leadership Technical Review Retention Campaign 79

Duct Tape Marketing

AUGUST 22, 2024

A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. 12:00] Acquisition and Retention A fractional CMO should focus on both customer acquisition and retention. Alright, acquisition and retention. 05:44] One word: Branding! No shocker there.

Leadership 59

Leadership Technical Review Retention Widget 59