Cracking the Code

NOVEMBER 10, 2009

Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. Many SaaS providers focus exclusively on narrowly-defined lead generation tactics, and they under-fund efforts to build market visibility. Add RSS feed. Posted by Philippe Botteri. at 7:42 PM.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

infochachkie.com

SEPTEMBER 24, 2011

If youre new here, you may want to subscribe to my RSS feed , follow me on Twitter , connect with me on Quora. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. infoChachkie. Hands-on startup advice for emerging entrepreneurs. Thanks for visiting!

Equity 40

Equity Silicon Valley Cofounder PR 40

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

www.rocketwatcher.com

NOVEMBER 8, 2010

. # of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term.

B2B 42

B2B Metrics Marketing Startup 42