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From long salescycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Salescycle length increased. So what does it take?
I know this language sounds formal and stuffy, but high-ticket service salescycles are long. For example, you may design beautiful looking websites, but your clients want something that looks great and performs as a leadgenerator. A dramatic example of this is a softwaredevelopment agency offering UX and UI services.
Some of the same underlying principles apply, but because of the inherent differences in buying decisions and salescycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The salescycle is usually longer.
Candidates will learn our culture and how to go through steps of salescycle with LeadGeneration, B2B and B2C sales and account management. The SoftwareDevelopment Intern must have experience with HTML5/CSS3/JavaScript as well as using web development frameworks like node.js, JQuery, ReactJS, angular.js.
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