Remove Lead Generation Remove Sales Cycle Remove Technology
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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. DocuSign combines both to fuel its sales funnel.

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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

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Leaving Government for the Private Sector – Part 2

Steve Blank

Reading how she moved in 2021 from CIA ops to a quantum technology company offered insightful career transition advice for those leaving her agency. Sales roles : The sales cycle is similar to the recruitment cycle of a source. We all know how badly the government needs commercial technology solutions).

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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. Cognism saw this growth by ditching the linear funnel and delivering value upfront, replacing a traditional strategy that brought them low- or no-intent leads. Like SEO, demand generation is a long game.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. A more complex sales cycle. B2B sales cycles can last for months, even more than a year. That shift is the basis for modern demand generation.

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New Tasks For Salespeople In The Social Era

Brandanew

They also expect the rest of the formerly extended sales cycle to shrink to a shorter, more compressed period of time. By emphasizing relationship building and personalized contact, he or she offers value in ways technology can’t replicate. A key element of this personal brand is a salesperson’s consultative abilities.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

The inability to retarget video viewers doesn’t preclude lead generation. LinkedIn offers Lead Gen forms that overlay Sponsored Content, which removes the need for visitors to go to a separate landing page. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline.

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