ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150

B2B Sales Cycle Belgium IP 150

ConversionXL

NOVEMBER 5, 2020

I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. For example, you may design beautiful looking websites, but your clients want something that looks great and performs as a lead generator. Choose to expand vertically or horizontally. Most B2B buyers know this.

PR 120

PR B2B Lean Audience 120

Duct Tape Marketing

FEBRUARY 22, 2017

While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes. Day 1: Post hiring ad for lead generation VA. Ideal rates for lead generation research: $4-7/hour.

Curation 67

Curation Lead Generation Technical Review Email 67

ReadWriteStart

MAY 12, 2011

Today, he has over a thousand, and he has chosen to focus on the realtor vertical. Then Taariq Lewis from San Francisco, California, presented Stanzr, a lightweight online events platform specifically focused on moving qualified leads generated through webinars towards a close. He is seeing excellent results.

San Francisco 125

San Francisco Entrepreneur Silicon Valley India 125

ConversionXL

JUNE 2, 2022

2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). Snowflake decides which channels to use according to industry verticals and where their buyers are likely to be. The result?

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Lightspeed Venture Partners

MAY 3, 2016

Using his X-man vision, Vincent saw that leading scoring was just the tip of the spear of a much larger opportunity. That allowed EverString quickly to introduce predictive lead generation capability — not to just score leads, but to generate new leads.

Architecture 60

Architecture China B2B Sales Cycle 60

www.rocketwatcher.com

NOVEMBER 8, 2010

. # of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term.

B2B 42

B2B Metrics Marketing Startup 42