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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. Lead generation gets people through the door.

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Video Hosting Platforms: Which Is Best for Your Business?

ConversionXL

Google “video hosting platforms,” and you’ll get about 50 million results, along with several paid ads. Here’s a breakdown of the key features—and drawbacks—for eight popular video hosting platforms. You don’t pay to host videos on YouTube, nor do you need a license to create your own library of publicly available videos.

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Transcript of Why Local SEO is an Important Lead Generation Channel

Duct Tape Marketing

Transcript of Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. What are some of the sources that you go to for the latest and greatest, whether it’s related to Google, or just SEO and web programming in general? Back to Podcast. Transcript.

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6 Tactics for Turning Your Website into a Lead Generating Machine

Duct Tape Marketing

6 Tactics for Turning Your Website into a Lead Generating Machine written by Guest Post read more at Duct Tape Marketing. Your website should be a mechanism in your business that allows you to convert prospective visitors into interested leads who will later become customers and advocates for the products and services that you sell.

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30 Entrepreneurs Explain the 2023 Trends They See in Their Industry

Hearpreneur

Expect video, Instagram, live streaming, and podcasts to dominate the list in 2023. 11- Artificial Intelligence Photo Credit: Michael Cooper One trend I am starting to see take off in the SEO industry is the use of AI. Vertical videos let potential customers Know, Like, and Trust brands faster, which can increase their reach.

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8 Construction Industry Digital Marketing Trends to Leverage in 2020

Up and Running

Video is the most engaging content across social media platforms, and 85% of businesses use some kind of video advertising to market their brand, according to stats from Wyzowl. With video, you can advertise products, projects, and initiatives launched by your company — and just about anything else.

Marketing 147
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Why You May Be Missing the Boat When It Comes to Local SEO

Duct Tape Marketing

Why You May Be Missing the Boat When It Comes to Local SEO written by John Jantsch read more at Duct Tape Marketing. If you own or work for a local business within your community, you simply can’t ignore local SEO if you want your business to stay competitive. Photos or videos. An accurate category. 5-star reviews.

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